Here, I share articles about living and running a business intentionally, finding the right balance between authenticity and being customer-focused in your work, and creating a striking brand that connects emotionally with your audience.
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Can running your own business really bring you more flexibility and freedom?
Can running your own business really bring you more flexibility and freedom? Find out my approach to balancing my time between work and outdoor adventures by listening to this episode of About The Adventure podcast. During this interview I also...
How to Make your business branding more memorable
Creating a memorable brand is essential for any business looking to stand out from the competition. By improving your branding, you can communicate a strong message to customers, build relationships with them and ultimately generate more leads and...
Branding Options for Your Small Business
For your small business, there are a range of branding options. How do you know what to choose for your small business branding? I'll be exploring rebranding, brand refreshes, complete brand overhauls. What's the difference and which branding...
Branding Podcasts & Videos
I've created these audio and podcast episodes to teach you a little more about authentic branding. I'll be adding to them each week so feel free to subscribe to my Youtube channel for updates. You can watch below, or there is a soundcloud playlist...
How to make your business more sustainable
How can your business and brand be more sustainable? Let's explore a few ways you can introduce sustainable business practices in this blog. I'm all about simple, stress-free changes that you can easily make to your brand and business so it...
My Seasonal Business Reflection Questions
As we approach the end of a business season or end or a year, it's a wonderful time to run through business reflection questions so that you can can start next season fresh...with a sense of renewed purpose, ready to shed the things that no longer...
The ‘WHY’ behind my new online branding course
Your purpose should underpin all that you do. Keeping my purpose in mind has helped me to create an online branding course with substance. So with that in mind, I wanted to talk you through the 'why' behind my online branding course and 'why' I try...
Are your brand roots strong enough? Taking business guidance from the trees…
I’ve always had a bit of a tree obsession. I immediately feel calm and grounded in their company and I often reflect on the innate wisdom we can draw from trees. I use this tree wisdom in my approach to branding and business – this focus on putting...
How Sustainable Branding Helps you Connect with your Customers
Today I wanted to chat to you about how to connect with your customers on a deeper level through building an impactful and sustainable brand. If you feel that your product or service is fantastic but somehow people don't seem to be jumping at the...
Sustainable Packaging UK, Eco-Friendly Print & Packaging Tips
Cutting down on unnecessary waste and going plastic free and sustainable with your packaging and printing is something many brands are embracing. It’s great to see sustainable, eco-friendly print options become more widely available to small...
Coping with Business Overwhelm as a Highly Sensitive Person
It’s so hard not to fall into that frantic business overwhelmed trap that modern business life so easily induces as a self-employed Highly Sensitive Person (HSP) - Podcasts, Instagram adverts, people doing way more things than you, courses you...
Why authentic brand experiences are so important
I want you to think of something you’ve bought recently online, (ideally from an independent online store or real-life store). How did it make you feel? Why did you choose that particular place? Did they do anything that made you smile and bring...
How to choose the right designer for your business
If you are a company of one like me, it can be very tempting to try and do everything yourself. But if you want to grow and expand then sometimes it helps to bring in an expert, especially in those areas you are weaker. I understand that it is...
DIY Design Tips and Branding Advice
I know what it's like to want to DIY when it comes to business things and with the increasing number of tools such as Canva available it is so essential that what you are creating looks professional. My top design tips will make sure whatever you...
Personal Branding Tips For Introverts
If you are an introvert with personal brand and business it is so important to show the human side and put your face out there to connect with potential clients. But all of that outward energy and being seen is often a very big struggle if you are...
Learning from my Business Mistakes
I've recently been reflecting on the first 3 months last year when I started my business and remembering all the many things I did wrong! I'm also happy they happened so I can share them and hopefully you can learn from my mistakes. So here are the...
The best Daily Routine
One of the things I am immensely grateful for since going self-employed is the freedom to craft a daily routine which puts me in the best, most creative entrepreneur mindset for my business. So I thought I'd share my daily routine along with other...
How much should I pay for my Business Branding UK?
how much should you pay for your business Branding design & brand identity? How much does branding design for your small business cost? Branding design and brand identity can be the foundation of your business, and they are often one of the...
The power of intuition in business
Using your intuition in business can be very powerful. Read more on how you can use your intuition to guide your business decisions and make aligned choices. Recently I’ve had quite a few business intuition moments of coincidences and going with...
Founding an Ethical Design Agency
I'm super passionate about ethical living and sustainability and when it came to making the leap and starting my own design company I was extremely conscious that I wanted to create a business that reflected my...
What’s the difference between a Logo and a Brand Identity?
Lots of clients ask me about the difference between a logo and a brand identity. I often use the term 'brand mark' instead of logo as often a logo can be created without thought, strategy and will fail to truly represent your business. A logo is...
Community, Creativity & Creating your Identity
Very excited to share with you today a podcast that I have just recorded with the incredible “Ethical Hour”! I talk about how I left the corporate agency world to start an indie design agency in line with my own ethical values and inspired by the...
My Top 5 Ethical Promotional Business Suppliers
Supporting ethical suppliers allows you to make a positive contribution towards the global sustainable society movement. Ensuring that everything you use seamlessly matches your brand ethos and identity creates a coherent and strong message and...
How much does a Brand Identity Package Cost?
The cost of a brand identity package can vary significantly, depending on the scope and complexity of the project. A comprehensive branding package typically includes detailed market research, messaging strategy, creativity and execution....
Why UX is a Big Deal…
The current word on everyones lips is User Experience. A hot topic for everything ranging from store layout design to the emails that appear in your inbox. Once you as a business beginning to put User experience at the heart...
learn all about authentic branding today
Go from feeling meandering and confused to clear, proud, and excited about your brand. Join my free mini email course and find a clear path forward with...
- Daily reflection prompts to improve your brand
- Easy to digest lessons on the power of branding
- Insights on how authentic branding can grow your business organically
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