how much should you pay for your company logo design & brand identity in the uk?

How much does branding your company cost?

 How much do you think you should spend on your company logo design and brand identity? Do you see it as a business investment, like a good accountant or a perfect shop location? For many the company logo design and brand identity is an after-thought and often entrusted to a friend who may do it as a favour.

It’s often hard to put into words the importance of a well-crafted logo design and brand identity (read about the difference between a logo and a brand identity here). But when it is right you know.

It’s subtle and subconscious but creates that feeling of trust to a brand that you connect with. I sometimes liken cheap logo design and brand identity to a cheap pair of shoes. As soon as you start wearing them, they rub, don’t feel right, feel hideously uncomfortable and don’t have that quality look that gives you pride. You wear them everyday but they are a constant nagging annoyance.

And this is the same with cheap logo design and brand identity design; you really do get what you pay for.

Design is an art, one that requires many years of experience, a detailed eye and a creativity that can understand the essence of your business. This is something that takes time to acquire and those extra skills that come with hiring a professional designer should be seen as an investment. We all hate to part with money but when something so important as your brand identity and logo design is involved then it should be seen as something that will add value to your business for years to come.

we want to feel a connection to the brand and logo we are purchasing FROM.

how much does logo design & brand identity cost?

The million pound question! And one I am frequently asked as you can head online and get a logo design for as little as £50. You can also buy a bottle of wine for £3 but I’d rather spend a little more for that extra quality. And this is how you should approach your investment in logo design and brand identity.

Do you want a logo design and brand identity that lasts? That gives you confidence in your business and will allow you to charge more as customers will trust in your business?

Your logo design will be at the face of your company for a long time so it is important to get it right.

brand identity costs more than a logo design 

Designers usually charge £800+ for a simple logo design in the UK and this will cost more for a full brand identity package. Brand identity packages including logo designs in the UK usually cost £3,000 and upwards, and sometimes towards £10,000-£20,000 depending on the size of the agency. Those who are newer may charge less as they are looking to gain experience but with this cheaper price comes less experience, less vision and they won’t approach your logo design and branding with an understanding of your business, your mission and your values.

However if you are on a smaller budget for your logo design then there are still options. You can take one of my self-led brand building courses or explore pre-made Canva Brand Kits for your Brand or book in a Design Day.

SEE the cost of your LOGO DESIGN & BRAND identity AS AN INVESTMENT NOT AN EXPENSE

 

HOW Much Value will a great logo design and brand identity add to your company?

I personally look at how much time and value I add to a business.

Many people assume creating a logo design and brand identity takes a few hours but for me it takes a few weeks! Before I even start to design a logo I complete an in-depth brand exploration with my clients which includes research, moodboarding and strategising. From there I will come up with my suggested logo design routes shown through a moodboard and then my clients’ favourite one will be explored in a variety of logo designs.

And that isn’t the end of it! Once they have chosen their favourite design (and after a few tweaks!) I create a full brand guide or brand book for them which includes the colours, fonts, illustrations, logos and marketing collateral they will  need for their business.

A logo design on its own won’t give your brand a cohesive or engaging look that is why I’m such a fan of Brand Guides and Brand Books. The advantage is that you will eventually have a brand identity that lasts, that fits your business and one you feel proud of. This brand identity will then help you attract the right people and convey your unique ethos. 

Here is an example of the brand identity I created for ‘The Kind Store’…

So let’s go beyond just a logo and truly start to invest in logo design and brand identity because if you buy cheap you often buy twice!

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