HOW MUCH SHOULD I PAY FOR MY LOGO DESIGN?

How much do you spend on your design branding? Do you see it as a business investment, like a good accountant or a perfect shop location? For many it is an after-thought and often entrusted to a friend who may do it as a favour.

It’s often hard to put into words the important of a well-crafted brand identity (for more on the difference between a logo and a brand identity click here). But when it is right you know. It’s subtle and subconscious but  creates that feeling of trust to a brand that you connect witht. I sometimes liken it to a cheap pair of shoes that as soon as you start wearing them, they rub, don’t feel right, feel uncomfortable and don’t have that quality look. You wear them everyday but they are a constant nagging annoyance. And this is the same with cheap design…you really do get what you pay for.

Design is an art, one that requires many years of experience, a detailed eye and a creativity that can understand the essence of your business. This is something that takes time to acquire and those extra skills that come with hiring a professional designer should be seen as an investment. We all hate to part with money but when something so important as your brand identity is involved then it should be seen as an investment.

we want to feel a connection to the brand we are purchasing FROM.

Let’s be honest we are very visually led in our purchases. But we also want to feel a connection to the brand we are purchasing.

My favourite example of the power of branding is coffee shops. Think of your favourite coffee shop, why do you go in that particular one? Most are serving similar versions of the same coffees but it is perhaps subconsciously their brand identity that influences this decision. For me I look at the sign and can get a vibe for the type of place, perhaps the music it will play and the people who will be in there add to this (and if it is going to serves matcha or turmeric lattes I’m through that door!). I’m attracted to places that I feel an affinity with and I can relax and be myself. All this is not informed by the coffee but the brand identity from the signage, decor, colours, menu style, font’s used and artwork on the walls and finally how the baristas interact with me.

COFFEE SHOPS KNOW THE IMPORTANCE OF A STRONG BRAND

So how much should I invest in the design of my logo?

The million dollar question! And one I am frequently asked as you can head online and get a logo for as little as £50. You can also buy a bottle of wine for £3 but I’d rather spend a little more for that extra quality! And this is how you should approach your investment in design services. Do you want something that lasts? That gives you confidence in your business and will allow you to charge more as customers will trust. Your logo will be at the face of your company for a long time so it is important to get it right.

Designers usually charge £500+ for a logo design and more for a full brand identity package. Brand identity packages usually cost £1,000 and upwards. Those who are newer may charge less as they are looking to gain experience but with this cheaper price comes less experience, less vision and they won’t approach your logo with an understanding of your business, your mission and your values.

I personally look at how much time and value I add to a business. Many people assume creating a logo takes a few hours but for me it takes a few weeks! Before I even start to design I complete an in-depth brand exploration with my clients which includes research, moodboarding and strategising. From there I will come up with my suggested routes shown through a moodboard and then my clients’ favourite one will be explored in a variety of logo designs.

And that isn’t the end of it! Once they have chosen their favourite design (and after a few tweaks!) I create a full brand guide or brand book for them which includes the colours, fonts, illustrations, logos and marketing collateral they will  need for their business. A logo on it’s own won’t give your brand a cohesive or engaging look that is why I’m such a fan of Brand Guides and Brand Books. The advantage is that you will eventually have a brand identity that lasts, that fits your business and one you feel proud of. This branding will then help you attract the right people and convey your unique ethos. 

Here is an example of a brand book I created for ‘Go For Woke’…

So let’s go beyond just a logo and truly start to invest in design and branding because if you buy cheap you often buy twice!

Until next time,

Logo Design Brand Identity

What’s the difference between a Logo and a Brand Identity?

I’ve been chatting to quite a few people about the difference between a 'logo' and a 'brand' so thought I'd share my thoughts on here. A logo is just a mark. Some logo's are created quickly, without thought or understanding of your business and will rarely be unique...
Intuitive Business intuition in business yoga mindful ethical business

The power of intuition in business

Here are my top tips for getting in touch with your intuition for business and self-employment and switching off the often distracting voices in our head that can lead us to making the wrong decisions in business and in life!

Creative co-working meetup Manchester Stockport

Creative Co-working in Manchester & Stockport

After months of visiting co-working spaces and coffee shops I realised I began to miss having people to bounce ideas off. Most of the co-working spaces I've been in have been heads down, headphones on type of places so I've decided to set up my own co-working meet up...
Ethical design agency, ethical business ethical graphic designer

Founding an Ethical Design Agency

I'm super passionate about ethical living and sustainability and when it came to making the leap and starting my own design company I was extremely conscious that I wanted to create a business that reflected my values and also, in...
Branding and brand identity tips for new business

Why your business needs more than ‘just a logo’

We often have clients asking what the difference is between a 'brand identity' and 'logo design' project so we are going to explain why constructing a 'brand' is vital to the success of your business. You can go online and get a logo designed for as cheap as £50, it...
Instagram Feed Styling Tips Social Media Design

Instagram Feed Styling Tips

As more and more of your potential customers connect with businesses through social media it is so important to make sure your feed and social media output matches your brand. If your a fashion, lifestyle, food or retail business then Instagram is one of the most...
Ethical Graphic Design Agency

Mindfulness & Self Employment Business Podcast

Last week I recorded a podcast I am very proud of with Benjamin from @head_rest! We chat about mindfulness and self employment and the things that have helped us carve out a different path and way of doing business.  We discuss how daily mindful rituals have helped us...
User Experience

Why UX is a Big Deal…

The current word on everyones lips is User Experience. A hot topic for everything ranging from store layout design to the emails that appear in your inbox. Once you as a business beginning to put User experience at the heart of everything you...
Ethical Business Suppliers

Our Top 5 Ethical Promotional Business Suppliers

Ethical Business Suppliers and Marketing Promotional Items Sustainable and Eco-Friendly Design for small ethical businesses. Specialising in sustainable, eco friendly printing, promotional items, marketing materials, stationary, journals and more .

Furniture Catalogue Graphic Design

Thorns Catalogue Design

We've just finished a complete restyle of Thorns 2018 Furniture Catalogue. Take a look at the link below to view the full catalogue. We combined on-trend Geometric shapes with Scandinavian minimalist design principles. To navigate through the catalogue easily a colour...
CHARLOTTE

CHARLOTTE

Hello! I’m Charlotte the founder of Creative Wilderness. I love to collaborate with forward thinking brands. I’ve had over 10 years in the design industry working at big agencies on brands including Wilkinson Sword, Peroni, Kozel, Energizer, McCann, The Hut Group, Pilsner, Aldi, Cambridge University, Harbour Hotels and many many more.

Before jumping into design I dreamed of being a Rock star and studied music at Paul McCartneys music school ‘The Liverpool Institute of Performing Arts’. I spent a few years as a pro musician where I toured, played festivals, recorded albums and also a music video. I still love playing sax and bass in bands and music and design make me feel alive and inspired!

3 things that keep me motivated are yoga or runs every morning, matcha tea and 6music!

Let's Talk Design

Get in touch with me on the form below if you'd like to chat about how I could work with you on crafting an authentic brand, logo design, website or bespoke design project. Let's Collaborate!

APPROVED BY THE ETHICAL MOVE

I'm taking part in a series of ethical business moves that help create a more sustainable, kinder and fair business world!