Designing an honest brand that lives and breathes your ethics doesn’t just happen.
It takes collaboration, communication and a close look at your brand values and mission. So when we work together, we’ll create a brand experience and identity that inspires awe and mobilises change. A brand that is not only every inch you, but also one that connects on a deep emotional level with your ideal customer. And with in-depth brand and market exploration, custom hand-drawn illustrations, and flexible, optional extras to choose from, you can trust that what you’ll end up with will be fully ready to make your vision a reality.
Having my own brand book has completed my store and enabled me to grow as it’s my guide book for everything I do. Everything now syncs together and The Kind Store is now a company that I’m proud to show off.
Improving my branding has enabled many things. Firstly, a greater brand awareness and improved customer engagement as I now have a recognisable logo and colour palette. The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications. Magazines such as Vegan Life have also been keen to hear from me about building a business.
BRANDING IS HOW YOU EMOTIONALLY CONNECT WITH YOUR FUTURE CUSTOMERS. IT’S YOUR VISUAL STORY.
THE AUTHENTIC brand experience
You believe in what you do and work hard to provide your products and services with soul and passion. But your visual identity doesn’t seem to reflect the quality of your offer.
What’s more, is that you seem to be spending more and more time trying out different DIY design apps and tools. But this means you’ve ended up with an inconsistent brand identity that isn’t helping you create the impact you need. Maybe you feel unconfident about your brand, and you’re not sure how to fix it. That’s where the Authentic Branding Experience comes in.
Whether you’re starting your brand or going for a refresh of your current identity, you’ll see a cohesive and unique collection of design elements you can use for every situation – print, digital and everything in between. We’ll work together to make sure your brand has sustainability and ethical considerations at heart, from my eco-friendly print product suggestions, to innovative ideas to promote yourself in a sustainable way!
Within weeks you’ll see a unique brand experience coming to life complete with:
- Brand exploration questionnaire and in-depth research
- Exploration guide and moodboard creation for suggested visual route
- Your defined brand strategy, purpose statements and ‘WOW’
- Logo concepts for print, web and social media
- Brand book showing your full brand experience, with logos, colours, fonts, social media, brand personality, brand experience items and photography style
- Branded templates for social media and print
- Eco-friendly print suggestions (if needed)
- Business card
- My free guide to launching your brand
- + Option to add on extras including website, packaging design, Canva Templates, marketing materials and more.
- Full design support 30 days after launch
A guide to MY 4 STEP INTUITIVE BRANDING PROCESS
First, we will explore your values, your beliefs, your competitors, your dream clients and what sets you apart in an in-depth and collaborative brand exploration session.
Then, we’ll explore several visual routes through the creation of mood boards.
Based on your feedback and insight through our brand exploration session and mood boarding exercise, I’ll create your unique brand visual identity.
Your favourite mood board route will then be used for inspiration to create a variety of unique logo designs and brand experience items.
Once you’re happy with your branding, I’ll create a brand book telling your brand’s visual story and creating a strong brand experience through fonts, colours, photography style, marketing collateral, voice, social media style, website design and any bespoke illustrations.
the brand builder
brand experience, strategy, copywriting, photography, website + MOre
FROM THE ETHICAL COLLECTIVE
You’ve started a business that has the power to create meaningful change. You put passion and heart into the work you do, and you’re serious about making a lasting impact on the world.
And now you’ve started yearning for a dream collaboration where everything comes together so you can launch or re-fresh your brand with authenticity and greater impact. Perhaps you’re ready to make a bigger investment, or you’ve been going for a while and would love to work with a creative team but you’ve been put off by traditional creative and marketing agencies and their lack of meaningful, authentic offerings.
I’ve put together my ‘Ethical Collective’ of talented minds to work together on your brand as I know we are stronger together! You won’t have to juggle multiple suppliers. You won’t have to give up months of time and effort project managing to get your brand and website ready to go. Using the power of intuitive and creative collaboration, deep brand exploration and the latest digital design and marketing techniques, we’ll build a brand that’s ready to change the world – while saving you time and energy.
Within weeks you’ll see a brand that looks, sounds and feels ready to make an impact complete with (depending on your requirements):
- In-depth strategy and positioning
- Bespoke brand experience, design and identity
- Powerful copywriting and brand messaging
- Professional brand photography
- Social media branding
- Website Experience including SEO, User Experience, User Flow, Responsive Design (ecommerce option also available)
*this is a bespoke package so get in touch with me to chat through your requirements…
KIND WORDS & REVIEWS…
Charlotte did a superb job designing my chocolate boxes. Completely hit the nail on the head. All done promptly, but very professionally too.
Charlotte was amazing to work with, exceptionally patient and provided us with great guidance. This was our first time working on creating our brand with anyone outside of our team, she really understood who we are and what feelings we are trying to convey. Great experience!
Learn more about creating an authentic brand
I want you to think of something you’ve bought recently online, (ideally from an independent online store or real-life store). How did it make you feel? Why did you choose that particular place? Did they do anything that made you smile and bring joy to your purchase?...
If you are a visual person then creating a brand moodboard is a great way of getting to the heart of who you are as a brand and a business. They are really fun to create and can help to visualise your business as a whole to give you a sense of direction, personality...
If you are a company of one like me, it can be very tempting to try and do everything yourself. But if you want to grow and expand then sometimes it helps to bring in an expert, especially in those areas you are weaker. I understand that it is often a minefield out...
I donate a percentage of my profits to The City Of Trees, who are transforming underused, unloved woodland in Greater Manchester