Ethical branding for sustainable businesses

Your brand needs strong roots
if it’s going to change the world.


It’s time to wander down a braver path on your sustainable business journey.

You’ve been craving a brand that feels honest… one that lives and breathes your ethics. That feels deeply rooted in everything you stand for, regardless of the ever-changing trends that pass it by.


Ethical Design Agency

Feel confident, with a sustainable brand experience that gets your customers to sit up and pay attention

Memorable. Original. Sustainable.

Three key ingredients of every long-lasting brand. And exactly what you need to stand out and get your business where it deserves to be. Whether that’s in dream wholesalers, featured in the press or in the hands of those customers you’ve been craving for so long… it’s time to create an iconic brand.

My ethical branding clients can be found in…


Dig deep with strategic branding packages that make your business memorable


Welcome to the full-service branding studio with a personal (and ethical) touch.

Together, we’ll craft the right branding experience for your business. One that’ll dig deep into your brand ‘WOW’, so your dream customers can’t help but fall in love with your work.

A standalone logo and DIY branding can only get your business so far… that’s why I don’t just design “pretty” brands. Every branding package has been carefully crafted to dig deep into the roots of your business, weaving in meaning and your unique brand ‘WOW’.

Because your sustainable business deserves to last.

“It’s already helping us look like a “proper” business”

We are so in love with out new branding! I love how now we have a unique and cohesive look across our social media channels, website and packaging, it is already helping to make us look more like a “proper” business.

Bianca & Giulio, Founders of Zero Waste Path

the authentic brand experience

Powerfully communicate your brand with a visual identity that’ll cut through the noise and build an immediate emotional connection with your audience.

You’ll finish with a brand you can’t wait to share with the world, and that your customers can’t wait to connect with!

Every brand experience is 100% unique and customised to be authentic to you and your business. 

Vegan natural zero waste beauty branding logo design

As a guide, this could include…

  • brand exploration questionnaire and in-depth research
  • exploration guide, moodboard and brand concept
    your defined brand concept, purpose statement and ‘WOW’
  • your Brand Book, showing your full brand experience, with logos, colours, fonts, social media, icons/illustrations, brand items and photography style
  • your complete Brand Kit, with a variety of logo files, social media and print templates, curated stock photography and patterns/illustrations
  • full design support 30 days after launch
  • …and the option to add on extras including packaging design, website design and more
  • Need some help sharing your new brand with the world? Add a website design experience to your branding package. Simply mention website design when enquiring…

the design day

Sometimes, you don’t need a full branding package. The Design Day was built for those smaller design jobs you can’t wait to get checked off your to-do list.

The Design Day is your perfect chance to hire me for a day to get the design jobs done that you know would make a big difference to your brand. So you can free up your time to focus on what you do best – growing your business!

£475 per day

Book a Design Day (or a series of days) for…

  • packaging design
  • printed materials
  • social media templates
  • canva templates
  • welcome pack/ebook design
  • bespoke patterns and illustrations
  • marketing campaign collateral
  • …anything else design related!


The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications.”

Tash founder of The Kind Store

You're a branding rockstar!

You did an absolutely amazing job and it was a real pleasure working with you on this re-brand project.

Shameek, co-founder OMVITS

Charlotte is a dream to work with!

Creative Wilderness created the ideal branding campaign for us in a short space of time. Charlotte comes across not only passionate about design but also about using her skills and experience to make social change.

Sherelle, Manchester City Council

working with charlotte was such a joyful experience.

Seeing my vision for Lucky Cloud come to life was one of, if not THE highlights of my year.

Lucy Cardwell, Lucky Cloud Skincare

I was introduced to Charlotte and fell in love with her work.

Hiring her was one of the best decisions I‘ve made in my career because she hit my vision on the head! I swooned every time she sent me her suggestions and have received compliments on my brand and website ever since.

Jessica, Ethical Brand Marketing

The sustainable brandING design process


brand ROOTS

What sets your business apart? We’ll dig deep to establish your brand roots, examining your values, beliefs, competitors and dream customers in a detailed and collaborative exploration session.



Then, it’s time to explore your brand concept. The Creative Wildnerness team will present this through the creation of a mood board and detailed brand positioning document.

We’ll use our hearts and our heads to create a unique and compelling brand concept that will immediately connect and reach those people who need your brand in their lives.


brand creation

Finally, we’ll bring your brand to life. With sustainable design, visuals, creative assets and branded items that tell your story to the right people.

You’ll have a complete brand book and brand pack so you and your team are empowered to communicate your brand to the world.

Behind the scenes of creative brand transformations

The OMVITS Rebrand

OMVITS are now making big waves in the vitamin world. Find out how we crafted a change-making and disruptive brand concept to match their brave business plans.

Zero Waste Path Sustainable Branding Packaging Design

zero waste path brand experience

Zero Waste Path went from a local market to a leading sustainable business, that’s now shipping across Europe. Discover their iconic branding identity.

From big-brand agency designer to sustainable business champion

Branding Course Sustainable Business
Hello, I’m Charlotte!

The Founder of Creative Wilderness.

I learnt my design and branding craft at big design and advertising agencies. I’ve created packaging designs for Wilkinson Sword, pitched campaign concepts to Vanish and KP nuts, and created branded materials for Peroni.

Now I use that knowledge to make independent brands like yours have a powerful (and ethical) impact.

I’ve worked with some of the leading ethical and sustainable brands, creating brand experiences that have helped them grow into the impactful businesses they dreamed of.

My clients have gone on to have their products stocked with major wholesalers, be featured in national publications and grow their audiences into purposeful communities.

When I’m not designing sustainable brands, you’ll find me in nature – hiking, wild swimming, and exploring in my new VW T4 campervan ‘Autumn’. It’s here that some of my best ideas come to find me, out exploring the wilderness.

Now you can grow your business, whilst still feeling authentic to who you are

Together, we’ll figure out exactly what your business needs

Got a question about the branding packages?
These FAQs might help...

Why does a branding package cost more than logo design?

If your business is the seed of an idea, your brand is what gives it the roots to stay around for the long haul.

Good branding goes beyond a simple logo design to connect with the deeper purpose of your business. It communicates that in a way that your customers can’t help but sit up and pay attention to your work. Branding weaves strategy and creativity together to uncover your brand “WOW” and make your business memorable. You can read more about that in this blog post.

How much does a branding package cost?

Every branding package is tailored to fit you and your business, so we can craft a brand experience that’s 100% authentic to you. As a guide, branding packages range from around £2,500-£7,000+, with The Design Day available for smaller design jobs.

Do I need to pay a deposit?

Yes, I require a deposit before starting any design job. I then let you know when the final payment will be due. For bigger projects, I normally split this out so you can plan your finances.

What happens after a branding package? How do I implement my new brand?

Every branding package comes with a free guide to launching your new brand, as well as access to 30 days of one-to-one support with me.

Along with branding I also create websites and offer a range of packages to suit different budgets and needs (such as shopping functionality). I can also guide you on how to update the text and add blog posts to your site once we have built your site.

Do we need to meet up to start a project?

I work with people around the world and find that Zoom is a great way to connect if you don't like nearby.

If you are around the Manchester, Cheshire and Stockport area then we can meet up at the start of the project. I'm also happy to chat over email too.

How long does a branding package take?

Most branding packages take 6-8 weeks to complete. I do tend to book up in advance so it’s always a good idea to get in touch around 2 months before you want to start your project.

I schedule a limited number of projects each month so you have my full dedicated time and we have project milestones that ensure your brand identity stays on track.

What if I don’t know what my brand ‘WOW’ is?

If you book a branding package, we’ll dig deep to discover your brand roots and identify your brand ‘WOW’ together. You can read more about I uncovered my own brand ‘WOW’ here

This is an important part of the sustainable branding process and is what’ll help your business grow more authentically, whilst reaching the right people who truly resonate with your message.

Will it just be you working on my project?

I'll be your only contact and I generally have a very big part in all projects. Sometimes, I bring in a collaborator such as an illustrator or web developer if I think your project needs it. If you are looking for a team to help then take a look at my Ethical Collective

I don't need branding can you still help?

I mostly focus on branding but I can help with most design projects from packaging design, illustrations and anything else design related. Simply get in touch on my contact pageand I'll let you know how I can help your business

I don't have the budget yet to invest can you still help?

Yes there are a few ways I can still help! You can explore business grants/funding as often these cover branding and website design. I also have self-led 'Brand Builder' course that can help you form your brand. And finally check out my design shop for pre-made brand kits and design resources.

I’m worried about taking the leap and booking you!

Take a good look through my projects and testimonials so you can get a feel for my work. I always have a video/voice chat before we confirm your branding package, as it's so important we connect and are the right fit! (You might find this blog post on choosing a designer helpful)


We do a very in-depth brand exploration at the start and visual reference activity so that I can truly understand your brand and where to take it. I'll then show you a moodboard to give you an idea of the style before I start designing. So there are plenty of checks in place to make sure you are happy with everything. 

Your quote also includes one revision at each stage and 30-day post-project support just in case anything pops up as you apply your branding!

Let’s give your brand the roots it needs to create the impact you’ve been dreaming of

ethical branding advice & thoughts from the wilderness

In my emails, I share authentic branding advice and ethical business tips to help you grow your business sustainably, alongside thoughts from my wanderings in the wilderness.

As a special welcome, you’ll get The Power of Authentic Branding Ebook when you join. I only send out intentional emails and will never overwhelm your inbox!


Got a branding question?

Let’s connect. Get in touch to find out about working together or to ask any branding questions:

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