ethical branding & design experiences

Branding that reflects your unique ethics, passion and purpose

grow your business with a sustainable brand identity

Designing an honest brand identity and website experience that lives and breathes your ethics doesn’t just happen.

It takes collaboration, communication and a close look at your brand values and mission. So when we work together, we’ll create a brand identity that inspires awe and mobilises change.

A brand that is not only every inch you, but also one that connects on a deep emotional level with your ideal customer. And with in-depth brand strategy and exploration, custom hand-drawn illustrations, and optional extras to choose from, you can trust that what you’ll end up with will be fully ready to make your bold vision a reality.

“It’s already helping us look like a “proper” business”

We are so in love with our new branding! I love how now we have a unique and cohesive look across our social media channels, website and packaging, it is already helping to make us look more like a “proper” business.

Bianca & Giulio, Founders of Zero Waste Path


You believe in what you do and work hard to provide your products and services with soul and passion. But your visual identity doesn’t seem to reflect the quality of your incredible business

Maybe you feel unconfident about your brand, and you’re not sure how to fix it. That’s where the Authentic Branding Experience comes in. We’ll work together to make sure your brand has sustainability and ethical considerations at heart, from my eco-friendly print product suggestions, to innovative ideas to promote your brand in a sustainable way!

* I only take on a limited number of projects each month so every brand receives a personal and thoughtful experience

Within weeks you’ll see a unique brand experience coming to life complete with:

  • brand exploration session
  • brand strategy, positioning and brand concept
  • your brand personality, purpose statement and ‘WOW’
  • brand identity, logo, colours, fonts
  • your brand book and brand guide
  • tone of voice, headlines, and tagline
  • social media templates
  • brand elements, illustrations/patterns
  • photography styling
  • your complete brand kit with logo files and social media templates
  • + bespoke website 
  • + option to add on packaging design, copywriting and book in a design day or more for anything extra

the design day

Know exactly what you need but don’t have the time, skill or patience to create the design concepts or materials yourself? 

Or maybe you just need a substantial piece of design work done sooner rather than later.

The Design Day is the perfect chance to get those design jobs done that you know would make a big difference to your visual impact. Without it taking weeks or months, and without endless emails and calls.

Looking for something quick? Then take a look at my Brand Power Hours.

My branding clients can be found in…


featured business brand identity transformations

The Kind Store have expanded, featured in the press and on the Greta film, taken on staff and become a trailblazer for UK eco products .

Zero Waste Design

Zero Waste Path now ship all across Europe have an ever-growing list of suppliers and run their business remotely from their van!

OMVITS became the UK’s number 1 sustainable Omega 3 vitamin supplier, sponsored a world record attempt became and change-making brand. 


The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications.”

Tash founder of The Kind Store

You're a branding rockstar!

You did an absolutely amazing job and it was a real pleasure working with you on this re-brand project.

Shameek, co-founder OMVITS

A dream to work with!

Creative Wilderness created the ideal branding campaign for us in a short space of time. Charlotte comes across not only passionate about design but also about using her skills and experience to make social change.

Sherelle, Manchester City Council


Such a joyful experience.

Working with Charlotte was such a joyful experience! Seeing my vision for Lucky Cloud come to life was one of, if not THE highlights of my year.

Lucy Cardwell, Lucky Cloud Skincare


I Swooned!

Hiring her was one of the best decisions I‘ve made in my career because she hit my vision on the head! I swooned every time she sent me her suggestions and have received compliments on my brand and website ever since.

Jessica, Ethical Brand Marketing


"The re-brand has had a noticeable impact on our sales performance

It generated a lot of excitement and engagement to our brand and we could not be happier with what we have done!

We noticed a return of many of our long lost customers as well as excitement from our loyal ones. We were also positively overwhelmed with  the amount of engagement we got at our launch party!”

Liana & James, Lamazi Fabrics


Sustainable Branding Design that puts you and your company values at the heart of everything

When you decide to work with me, we’ll work my intuitive brand building process below to create a brand identity experience that supports business dreams and goals…

Ethical Design Agency

brand roots

What sets your business apart?

We’ll dig deep to establish your brand roots, examining your values, beliefs, competitors and dream customers in a detailed and collaborative exploration session.

Brave Logo Design

brand exploration

What makes your brand memorable?

We’ll use our hearts and our heads to create a unique and compelling brand concept that will immediately connect and reach those people who need your brand in their lives.

brand creation

How will your brand connect with your dream customers?

Sustainable design, striking visuals, creative assets, branded items and a powerful website will empower your business to grow organically.

Frequently asked branding questions...


Why does a brand identity design cost more than logo design?

If your business is the seed of an idea, your brand is what gives it the roots to stay around for the long haul.

Good branding goes beyond a simple logo design to connect with the deeper purpose of your business. It communicates that in a way that your customers can’t help but sit up and pay attention to your work. Branding weaves strategy and creativity together to uncover your brand “WOW” and make your business memorable. You can read more about that in this blog post.

What happens after a branding package? How do I implement my new brand?

Every branding package comes with a free guide to launching your new brand, as well as access to 30 days of one-to-one support with me.

Along with branding I also create websites and offer a range of packages to suit different budgets and needs (such as shopping functionality). I can also guide you on how to update the text and add blog posts to your site once we have built your site.

What if I don’t know what my brand ‘WOW’ is?

If you book a branding package, we’ll dig deep to discover your brand roots and identify your brand ‘WOW’ together. You can read more about I uncovered my own brand ‘WOW’ here

This is an important part of the sustainable branding process and is what’ll help your business grow more authentically, whilst reaching the right people who truly resonate with your message.

Will it just be you working on my project?

I'll be your only contact and I generally have a very big part in all projects. Sometimes, I bring in a collaborator such as an illustrator or web developer if I think your project needs it. If you are looking for a team to help then take a look at my Ethical Collective

I don't need branding can you still help?

I mostly focus on branding but I can help with most design projects from packaging design, illustrations and anything else design related. Simply get in touch on my contact page and I'll let you know how I can help your business

I don't have the budget yet to invest can you still help?

Yes there are a few ways I can still help! You can explore business grants/funding as often these cover branding and website design. I also have self-led 'Brand Builder' course that can help you form your brand. And finally check out my design shop for pre-made brand kits and design resources.

I’m worried about taking the leap and booking you!

Take a good look through my projects and testimonials so you can get a feel for my work. I always have a video/voice chat before we confirm your branding package, as it's so important we connect and are the right fit! (You might find this blog post on choosing a designer helpful)


We do a very in-depth brand exploration at the start and visual reference activity so that I can truly understand your brand and where to take it. I'll then show you a moodboard to give you an idea of the style before I start designing. So there are plenty of checks in place to make sure you are happy with everything. 

Your quote also includes one revision at each stage and 30-day post-project support just in case anything pops up as you apply your branding!

ready to make your brand unforgettable?

download 'the power of authentic branding' free ebook

In my emails, I share ethical business tips to help you grow your small business sustainably, my free ebook to teach you about the power of branding and thoughts from my wanderings in the wilderness.


let's talk design...

Get in touch to find out about my branding, website and design services or to ask any questions.