i create meaningful brand experiences for purpose-driven businesses

Designing an impactful brand experience doesn’t just happen.

It takes collaboration, communication and a close look at your brand values and mission. So together, we’ll create a brand experience and identity that inspires awe and helps your business to have a bigger impact. I specialise in creating brand experiences that connect on a deep emotional level with your ideal customer. And with in-depth brand strategy, creative direction, market exploration, bespoke brand elements, and flexible, optional extras to choose from, you can trust that what you’ll end up with will be fully ready to make your vision a reality.

“Having my own brand book has completed my store and enabled me to grow as it’s my guide book for everything I do. Everything now syncs together and The Kind Store is now a company that I’m proud to show off.

Improving my branding has enabled many things. Firstly, a greater brand awareness and improved customer engagement as I now have a recognisable logo and colour palette. The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications. Magazines such as Vegan Life have also been keen to hear from me about building a business.”

Natasha Tyler

The Kind Store

BRANDING IS HOW YOU EMOTIONALLY CONNECT WITH YOUR FUTURE CUSTOMERS. IT’S YOUR VISUAL STORY.

THE AUTHENTIC brand experience

The Authentic Brand Experience is unique to each and every brand I work with. We’ll chat together and work out exactly what you need to grow your business. Perhaps you crave a brand refresh as your current branding makes you shudder! Or you are a startup with big dreams and want to create a brand experience that you are proud to launch into the world.

* I only take on a limited number of projects each year so every brand receives a personal and thoughtful experience

Get in touch about your project

An example of some of the elements that we could include in your Authentic Brand Experience…

Brand exploration questionnaire and in-depth research
Brand development, guidance and creative direction
Exploration guide and moodboard creation for suggested visual route
Your defined brand strategy, purpose statements and ‘WOW’
Logo concepts for print, web and social media
Brand book showing your full brand experience, with logos, colours, fonts, social media, brand personality, brand experience items and photography style
Branded templates for social media and print
Eco-friendly print suggestions (if needed)
Business card
My free guide to launching your brand
+ Option to add on extras including website, packaging design, Canva Templates, tone of voice, copywriting, bespoke illustrations, marketing materials and more.
Full design support 30 days after launch

tell me more!

We are now commissioning Charlotte and her team for the second time as she is a dream to work with and has created the ideal campaign for us in a short space of time! Charlotte comes across not only passionate about design but also about using her skills and experience to make social change. Charlotte helped us to visualise and brand a city-wide strategy all about the importance of adult learning and fair and equal opportunities for all. Charlotte you are generally a lovely person to work with and I am looking forward to continuing to grow our relationship!

Sherelle Fairweather, Manchester City Council | Work & Skills Project Leader

A guide to MY 4 STEP INTUITIVE BRANDING PROCESS

BRAND EXPLORATION

First, we will explore your values, your beliefs, your competitors, your dream clients and what sets you apart in an in-depth and collaborative brand exploration session.

BRAND INSPIRATION

Then, we’ll explore several visual routes through the creation of mood boards.
Based on your feedback and insight through our brand exploration session and mood boarding exercise, I’ll create your unique brand visual identity.

BRAND DESIGN

Your favourite mood board route will then be used for inspiration to create a variety of unique logo designs and brand experience items.

BRAND DELIVER

Once you’re happy with your branding, I’ll create a brand book telling your brand’s visual story and creating a strong brand experience through fonts, colours, photography style, marketing collateral, voice, social media style, website design and any bespoke illustrations.

trusted by

Other ways to work with me

THE BRAND BUILDER

A branding course to empower you to help you turn your seed of a business idea into a brand that will grow with strong roots.

TELL ME MORE!

Wisdom Sessions

A 30 or 60 minute zoom brand wisdom session with me. I’ve launched these wisdom sessions for anyone feeling off-path, or who would like some brand related wisdom from me!

BOOK A SESSION

let’s work together!

If you’re interested in collaborating with me then simply fill in a quick project form and I’ll be in touch.

let's talk

KIND WORDS & REVIEWS…

Charlotte did a superb job designing my chocolate boxes. Completely hit the nail on the head. All done promptly, but very professionally too.

David Chricton

Masterchef 2018 Finalist

Charlotte was amazing to work with, exceptionally patient and provided us with great guidance. This was our first time working on creating our brand with anyone outside of our team, she really understood who we are and what feelings we are trying to convey. Great experience!

Leah Tremblay

Green Ninja

Learn more about creating an authentic brand

Branding Podcasts & Videos

I've created these audio and podcast episodes to teach you a little more about authentic branding. I'll be adding to them each week so feel free to subscribe to my Youtube channel for updates. You can watch below, or there is a soundcloud playlist for you to listen on...

Are your brand roots strong enough? Taking business guidance from the trees…

I’ve always had a bit of a tree obsession. I immediately feel calm and grounded in their company and I often reflect on the innate wisdom we can draw from trees. I use this tree wisdom in my approach to branding and business – this focus on putting down 'strong...

How to build a brand that connects with people

Today I wanted to chat to you about how to connect with your customers on a deeper level through building an impactful brand. If you feel that your product or service is fantastic but somehow people don't seem to be jumping at the chance to buy from you, or work with...