authentic branding for purpose-led small businesses

You’ve started a small business that has the power to create meaningful change. You put passion and heart into the work you do, and you’re serious about making a lasting impact on the world.

But when it comes to that all-important connection with your audience…you just don’t know where to start. Maybe you just don’t know how to make your message land. Or deep down you know your branding (or lack of it) is holding your small business back from growing and thriving.

Using the power of intuitive collaboration, deep brand exploration and the latest sustainable design and branding techniques, we’ll build a brand experience package that’s ready to change the world.

Attract dream customers, organically

Connect with your dream customers and build sustainable loyalty and trust.

Create strong roots so your marketing and selling feels impactful and effortless

Stand out from the crowd with an iconic and memorable brand. 

Small business branding packages

 your branding adventure starts here


A strong and memorable brand helps you form a deep, emotional connection with potential customers. And this deep connection is the heart of a thriving business. After rebranding, clients have increased their sales, built a loyal customer base, appeared in national publications, and won awards. What might be possible for you and your business? Bring that brave vision to life…




The bespoke branding package for ethical and ambitious small businesses looking to build a strong brand.

Your brand is much more than just a logo…powerfully communicate your brand, cut through the noise and build an immediate emotional connection with your audience.

This is a truly bespoke service – we’ll customise your branding package depending on your needs. This could include:

  • Brand Strategy
  • In-depth brand strategy and positioning to help you stand out 
  • Collaborative brand exploration workshop in nature to gain fresh insights (also available remotely)
  • Brand Experience & Design
  • A unique brand concept and visual identity
  • Tone of Voice & Brand Messaging
  • Brand Extras
  • Sustainable Print & Packaging
  • Website Design
  • Marketing Materials
  • Book a chat about your project and I’ll then provide your bespoke quote aligned with your business goals and dreams

the authentic brand experience package is right your you if…

  • You’re grappling with big business problems like how to stand out in your market and want expert help with brand positioning.
  • You’re ready to take your brand to the next level without losing your heart, soul and personality.
  • You want a truly bespoke branding package that gives you everything you need grounded in brand strategy to market confidently and attract aligned customers.


“You’ve done an amazing job on our re-brand and we couldn’t be happier! We've more than doubled their turnover within a year of launching the new brand identity and became a number 1 bestseller in the plant-based supplements category.

Shameek, co-founder OMVITS

YOU've helped me attract many more enquiries from dream clients

In the year since Charlotte created the Root Web Design Studio brand, it has helped attract many more enquiries from dream clients and sustainable organisations which was exactly what I hoped to accomplish. The rebrand has presented my business in a much more professional way, winning higher profile projects as a result and receiving plenty of compliments along the way.

Paul, Root Web Design Studio


I feel inspired, my mission feels clearer and far more solid and grounded

To see my new brand take shape has been so powerful. I loved working with Creative Wilderness and the brand she’s created encapsulates everything I wanted and so much more. And more than anything I feel connected to my business once again!

Sophie, Be Your Best Version


A dream to work with!

Creative Wilderness created the ideal branding campaign for us in a short space of time. Charlotte comes across not only passionate about design but also about using her skills and experience to make social change.

Sherelle, Manchester City Council


"The re-brand has had a noticeable impact on our sales performance

It generated a lot of excitement and engagement to our brand and we could not be happier with what we have done!

We noticed a return of many of our long lost customers as well as excitement from our loyal ones. We were also positively overwhelmed with  the amount of engagement we got at our launch party!”

Liana & James, Lamazi Fabrics


"There are no words to effectively convey how incredibly impressed I am with our new branding!"

Charlotte understood exactly what I wanted my business to represent and encapsulated it into a new brand identity.  I absolutely love the new branding and the brand pack is so comprehensive it contains everything I need and more!

Rachael, Inside Out Wellness Centre



The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications."

Tash founder of The Kind Store

I Swooned!

Hiring her was one of the best decisions I‘ve made in my career because she hit my vision on the head! I swooned every time she sent me her suggestions and have received compliments on my brand and website ever since.

Jessica, Ethical Brand Marketing


Such a joyful experience.

Working with Creative Wilderness was such a joyful experience! Seeing my vision for Lucky Cloud come to life was one of, if not THE highlights of my year.

Lucy Cardwell, Lucky Cloud Skincare


trusted as a sustainable branding agency

We’ve supported 100+ clients to create their brand identity from Manchester, Stockport, Cheshire, UK, Europe, USA, Canada, Hong Kong, Australia and beyond, including…


ethical branding agency
Sustainable Small Business Branding Website Packages

sustainable Branding design process

Unearth an original, memorable brand for your small business with a nature-inspired experience. 

Ethical Design Agency

brand roots

What sets your small business apart?

We’ll dig deep to establish your brand roots, examining your values, beliefs, competitors and dream customers in a nature-inspired  brand strategy exploration session.

Brave Logo Design

brand exploration

What makes your brand memorable?

We’ll use our hearts and our heads to create a unique and compelling brand concept that will immediately connect and reach those people who need your brand in their lives.

brand creation

How will your brand connect with your dream customers?

Sustainable design, striking visuals, creative assets, brand voice, copy, branded items and a powerful branding & website package will empower your business to grow organically.

featured small business branding + website transformations…

OMVITS became the UK’s number 1 sustainable Omega 3 vitamin supplier since their re-branding package, sponsored a world record attempt and increased their yearly profits to over six figures. Purpose and Profit!

Zero Waste Design

Zero Waste Path now ship all across Europe, have an ever-growing list of suppliers and have a small business that supports their love of travel as they can run their small business remotely from their van!

Brave Video Brand Identity Social
Zero Waste Path Sustainable Branding Packaging Design
Zero Waste Design
Zero Waste Design

Frequently asked branding questions...


What if I don’t know what my brand ‘WOW’ is?

If you book a branding package, we’ll dig deep to discover your brand roots and identify your brand ‘WOW’ together. This is an important part of the sustainable branding process and is what’ll help your business grow more authentically, whilst reaching the right people who truly resonate with your message.

How much should I expect to pay for a custom branding package?

Branding is an investment in your business. We delve deep into your purpose to craft your brand so that it stands the test of time so you don’t have to worry about outgrowing it.

After rebranding, our clients have increased sales, won awards, and attracted press coverage.

The Authentic Brand Experience is a truly personalised branding package that gives you everything you need to grow your business with confidence and clarity. 

We tailor each project to meet your individual goals. Typically, you can expect to pay from £4K - £10k depending on your objectives, the scope, and the timeline. 

Why does a branding package cost more than logo design?

If your business is the seed of an idea, your brand is what gives it the roots to stay around for the long haul.

Good branding goes beyond a simple logo design to connect with the deeper purpose of your business. It communicates that in a way that your customers can’t help but sit up and pay attention to your work. Branding weaves strategy and creativity together to uncover your brand “WOW” and make your business memorable.

I don't think I have the budget yet to invest!

I spread payments out so you can plan your finances. I can also offer payment plans. You can explore business grants/funding here as often these cover branding and website design. I also have a self-led 'Brand Builder' course that can help you form your brand. And finally, check out my website templates and design shop for pre-made brand kits and design resources.

What happens after a branding package? How do I implement my new brand?

Every branding package comes with a free guide to launching your new brand, as well as access to 30 days of one-to-one support with me.

Along with branding I also create websites and offer a range of packages to suit different budgets and needs. I can also guide you on how to update the text and add blog posts to your site once we have built your site.

You can book in a Design Day with me for anything else you'd like to design in the future too. You can also purchase one of my website templates and apply your banding to this.

Will it just be you working on my project?

I'll be your only contact and I generally have a very big part in all projects. Sometimes, I bring in a collaborator such as an illustrator or web developer if I think your project needs it. If you are looking for a team to help then take a look at my Ethical Collective

I don't need branding can you still help?

I mostly focus on branding but I can help with most design projects from packaging design and illustrations to anything else design-related. Simply get in touch on my contact page and I'll let you know how I can help your business. If you need a website then take a look at my website template shop. 

I’m worried about taking the leap and booking you!

Take a good look through my projects and testimonials so you can get a feel for my work. I always have a video/voice chat before we confirm your branding package, as it's so important we connect and are the right fit! (You might find this blog post on choosing a designer helpful)

We do a very in-depth brand exploration at the start and visual reference activity so that I can truly understand your brand and where to take it. I've honed my innovative brand building process so that nearly every project I work on clients love the concept I create and my projects rarely have any amends!

Your quote also includes one revision at each stage and 30-day post-project support just in case anything pops up as you apply your branding!

Small Business Branding With Soul

ready to make your branding & WEBSITE unforgettable?

Get in touch with me to find out more about small business branding and website packages and book a project chat. 

let's talk branding...

Get in touch to find out about my branding, website and design services or to ask any questions.

pledging my action for people and planet...
Ethical Move Pledge
City of trees ethical branding creative agency
Ethical Sustainable Branding Business Courses and Design Branding

Creative Wilderness is an ethical, sustainable branding design studio based in the UK empowering natural small businesses around the world to grow and thrive.