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Frequently asked branding questions...


Why does a brand identity design cost more than logo design?

If your business is the seed of an idea, your brand is what gives it the roots to stay around for the long haul.

Good branding goes beyond a simple logo design to connect with the deeper purpose of your business. It communicates that in a way that your customers can’t help but sit up and pay attention to your work. Branding weaves strategy and creativity together to uncover your brand “WOW” and make your business memorable.

What happens after a branding package? How do I implement my new brand?

Every branding package comes with a free guide to launching your new brand, as well as access to 30 days of one-to-one support with me.

Along with branding I also create websites and offer a range of packages to suit different budgets and needs (such as shopping functionality). I can also guide you on how to update the text and add blog posts to your site once we have built your site.

What if I don’t know what my brand ‘WOW’ is?

If you book a branding package, we’ll dig deep to discover your brand roots and identify your brand ‘WOW’ together. This is an important part of the sustainable branding process and is what’ll help your business grow more authentically, whilst reaching the right people who truly resonate with your message.

Will it just be you working on my project?

I'll be your only contact and I generally have a very big part in all projects. Sometimes, I bring in a collaborator such as an illustrator or web developer if I think your project needs it. If you are looking for a team to help then take a look at my Ethical Collective

I don't need branding can you still help?

I mostly focus on branding but I can help with most design projects from packaging design and illustrations to anything else design related. Simply get in touch on my contact page and I'll let you know how I can help your business

I don't think I have the budget yet to invest!

Yes there are a few ways I can still help! You can explore business grants/funding here as often these cover branding and website design. I also have self-led 'Brand Builder' course that can help you form your brand. And finally check out my design shop for pre-made brand kits and design resources.

I’m worried about taking the leap and booking you!

Take a good look through my projects and testimonials so you can get a feel for my work. I always have a video/voice chat before we confirm your branding package, as it's so important we connect and are the right fit! (You might find this blog post on choosing a designer helpful)


We do a very in-depth brand exploration at the start and visual reference activity so that I can truly understand your brand and where to take it. I'll then show you a moodboard to give you an idea of the style before I start designing. So there are plenty of checks in place to make sure you are happy with everything. 

Your quote also includes one revision at each stage and 30-day post-project support just in case anything pops up as you apply your branding!

Free Branding Tips

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