MY ETHICAL & sustainable branding AGENCY ETHOS

I pride myself on producing sustainable brands. So that in one or two years a brand identity hasn’t lost it’s wow or feels like it doesn’t fit. And that’s because I really think deeply, spend time uncovering brand truths and strategising before I even start designing. 

I’ve always been passionate about ethical businesses and made the leap to start my own sustainable and ethical branding agency with a focus on ethical living, sustainability and generally working with people whose business excites me and is going to make the world a better place!

I work hard to remain true to my ethical, sustainable agency ethos and use suppliers that are renowned for their sustainable mission (my printers are vegan and vegetarian society approved and ethical banking and energy).  I also focus on all the little day to day things and avoid plastic and general waste – I use KeepCups and re-usable water bottles and support local suppliers, travel on public transport and cycle to meetings. 



Running business consciously from the heart and using intuition to ignore the noise and guide in making decisions


A minimalist, ‘anti-hustle’ approach to business which supports the life I want to live and doesn’t chase after endless growth


Creating meaningful and personal connections with people and collaborating on helping bringing business dreams to life


Doing good, being good and making a positive contribution to the world

Ethical Branding Sustainable Business Brand

I’m Charlotte the founder of Creative Wilderness. I love to collaborate with forward thinking brands.

I’ve worked with some of the leading ethical and sustainable brands, creating brand experiences that have helped them grow into successful, dream businesses.

Before Creative Wilderness I learnt my design and branding craft at big design and advertising agencies. I’ve created packaging designs for Wilkinson Sword, pitched campaign concepts to Vanish and KP nuts, created branded materials for Peroni to name a few! I understand what these big brands do well, and also how to apply some of these principles to make independent brands like yours have a big impact.

I love getting out into nature, wild swimming, and exploring in my new VW T4 campervan ‘Autumn’.


5 facts about me


I’m obsessed with Matcha tea. My mid-morning matcha gives me a calm focus and I just love that green earthy powder!


I used to play saxophone professionally but running a business kind of took over so now it’s just for fun.


I live to get out into nature. Wild swimming, hiking in the hills, foraging, or river runs keep me sane!


My dream is to buy a VW campervan and travel around every few months and work after waking up to crashing waves and a swim in the sea or a surf.
* UPDATE I’ve now bought my dream campervan @autumnin thewilderness


I’ve always had an entrepreneurial, branding spirit. I started a car washing business called ‘Splash’ at aged 8 and designed my own business cards!

You will often find me working on projects in the wilderness in my VW campervan Autumn!


ethical branding advice & thoughts from the wilderness

In my emails, I share authentic branding advice and ethical business tips to help you grow your business sustainably, alongside thoughts from my wanderings in the wilderness.

As a special welcome, you’ll get The Power of Authentic Branding Ebook when you join. I only send out intentional emails and will never overwhelm your inbox!


Got a branding question?

Let’s connect. Get in touch to find out about working together or to ask any branding questions:

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