i create meaningful brand experiences for purpose-driven businesses

Book your free design consultation

Designing an honest brand that lives and breathes your ethics doesn’t just happen.

It takes collaboration, communication and a close look at your brand values and mission. So when we work together, we’ll design an identity that inspires awe and mobilises change. A brand that is not only every inch you, but also one that connects on a deep emotional level with your ideal customer. And with in-depth brand and market exploration, custom hand-drawn illustrations, and flexible, optional extras to choose from, you can trust that what you’ll end up with will be fully ready to make your vision a reality.

Having my own brand book has completed my store and enabled me to grow as it’s my guide book for everything I do. Everything now syncs together and The Kind Store is now a company that I’m proud to show off.

Improving my branding has enabled many things. Firstly, a greater brand awareness and improved customer engagement as I now have a recognisable logo and colour palette. The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications. Magazines such as Vegan Life have also been keen to hear from me about building a business.

Natasha Tyler

The Kind Store



You believe in what you do and work hard to provide your products and services with soul and passion. But your visual identity doesn’t seem to reflect the quality of your offer.

What’s more, is that you seem to be spending more and more time trying out different DIY design apps and tools. But this means you’ve ended up with an inconsistent brand identity that isn’t helping you create the impact you need.

Maybe you feel unconfident about your brand, and you’re not sure how to fix it. That’s where the Authentic Branding Experience comes in.

Whether you’re starting your brand or going for a refresh of your current identity, you’ll see a comprehensive suite of design elements you can use for every situation, print, digital and everything in between. We’ll work together and I make sure that any branded items have sustainability and ethical considerations at heart, from sustainable print product suggestions, to innovative ideas to promote yourself in a sustainable way!

Within weeks you’ll see a unique visual identity coming to life complete with:

  • Brand exploration questionnaire and research
  • Moodboards for suggested visual routes
  • Logo concepts for print, web and social media
  • Brand book with logos, colours, fonts, brand personality and photography style
  • Branded templates for social media and print and digital marketing materials
  • Business card
  • Full design support 30 days after launch
  • + Option to add on extras including website 

Your investment: £2,300



First, we will explore your values, your beliefs, your competitors, your dream clients and what sets you apart in an in-depth and collaborative brand exploration session.


Then, we’ll explore several visual routes through the creation of mood boards.
Based on your feedback and insight through our brand exploration session and mood boarding exercise, I’ll create your unique brand visual identity.


Your favourite mood board route will then be used for inspiration to create a variety of unique logo designs and brand experience items.


Once you’re happy with your branding, I’ll create a brand book telling your brand’s visual story and creating a strong brand experience through fonts, colours, photography style, marketing collateral, voice, social media style, website design and any bespoke illustrations.

the brand builder

by the ethical collective

You’ve started a business that has the power to create meaningful change. You put passion and heart into the work you do, and you’re serious about making a lasting impact on the world.

But when it comes to creating a visually striking impression or creating that all-important connection with your audience…you just don’t know where to start. 

Maybe you just don’t know how to make your message land. Or deep down you know your brand visuals don’t capture the essence of your vision and values as well as they should. And what’s more is that by the time you’ve found reliable, professional help to put all the pieces together – you know you’ll have spent far more time and money than you wanted to. 

But it doesn’t have to be like this when you work with The Ethical Collective – our team of branding and marketing experts who work with ethical brands every day.  

You won’t have to juggle multiple suppliers. You won’t have to give up months of time and effort project managing to get your brand ready to go. Using the power of intuitive and creative collaboration, deep brand exploration and the latest digital design and marketing techniques, we’ll build a brand that’s ready to change the world – while saving you time and energy.

Within weeks you’ll see a brand that looks, sounds and feels ready to make an impact complete with (depending on your requirements): 


  • Strategy day where we will uncover your unique brand and vision and vision
  • Strategic marketing and positioning
  • Bespoke brand design and illustration
  • Powerful copywriting and brand messaging
  • Digital marketing strategy
  • Professional brand photography
  • Impactful social media design and content
  • Web design

Your investment: this is a bespoke package so get in touch with me to chat through your requirements…


    Charlotte did a superb job designing my chocolate boxes. Completely hit the nail on the head. All done promptly, but very professionally too.

    David Chricton

    Masterchef 2018 Finalist

    Charlotte was amazing to work with, exceptionally patient and provided us with great guidance. This was our first time working on creating our brand with anyone outside of our team, she really understood who we are and what feelings we are trying to convey. Great experience!

    Leah Tremblay

    Green Ninja

    Learn more about creating an authentic brand

    download my free authentic branding guide

    In a world where it can be difficult to find genuine, trustworthy brands, you can use the power of authentic branding to cut through the noise and find your ideal customer.

    book a free 20 minute chat

    Whether you need to create a full brand from scratch, need a striking and impactful visual identity, or just need a one-off design - I can chat with you to see what you need.

    read my thoughts from the wilderness

    Here, I share articles about living and running a business intentionally, finding the right balance between authenticity and being customer-focused in your work, and creating a striking brand that connects emotionally with your audience.



    Giving BACK...

    I'm taking part in a series of pledges to create a fairer more sustainable business world.

    I donate a percentage of my profits to The City Of Trees, who are transforming underused, unloved woodland in Greater Manchester

    I co-run Conscious Entrepreneurs which is a monthly event to connect, support and encourage conscious businesses and entrepreneurs.