Intuitive, soulful brand design for purpose-driven businesses

You created your brand with hopes, dreams and desires for a better world. I know – because I did the same too. And like so many of purpose-led, conscious brands I work with; you’re doing powerful work to change the lives of people and the world we live in.

But something doesn’t feel right.

You’re struggling to get your values and impact across in your brand design. You know you put everything into your work – but somehow it just doesn’t seem to translate into your visual identity. But the time has come to make a bigger impact. And with a unique, impactful brand identity that connects instantly with your people – nothing can stop you.

Design that puts you and your values at the heart of everything.

book a brand chat with me

No other brand’s ethics, values and passion are quite like yours.

That’s why my mission as a designer is to bring your unique vision to life with a beautiful, bespoke brand identity that makes your purpose clear across every platform.

So when we start the process of building your unique brand identity, we’ll always go deep into exploring what makes you and your business so uniques. The result? Something authentically ‘you’ that makes your ideal customer choose your brand, every time. 

“Thank you again so much for managing to understand our identity and the direction we wanted to go in even when we were completely lost! We’re so obsessed with the beautiful branding you’ve designed and cannot wait to have it all implemented across the products as well!

Bianca & Giulio, Founders of Zero Waste Path




I think before I create. Using intuition to chose the right font, colours and logo design for your brand.


I don’t follow the crowd and pride myself on my honesty.


I love going all out with creativity, creating modern and inspirational designs that get people talking. I salute individuality.


I stay true to my ethical roots from the KeepCup I drink my tea from to the sustainable business suppliers I use.



There are three different ways to work with me, and each service is designed to give you the support you need no matter what stage you’re at in your business.



You have a strong brand that connects with your customers already.

But maybe you need a one-off design or update to create even more impact with your visuals.

When you don’t need or don’t have time for a total brand overhaul, The Day Retreat will have your brand feeling refreshed and ready to face the world again. In just one day.

Brave Logo Design

The Authentic By Design package

You’re ready to connect deeply with your ideal customer by translating your values into a beautiful, bespoke brand identity.

The Authentic By Design package will put down the roots you need for your business to grow.

Together we’ll create a brand that feels just like you – so you can confidently spread the word about the powerful work you do.

Creative Graphic Design Logo Design


You don’t need to find several different suppliers to build your perfect brand.

Just tell us what you need, and we’ll work together to build you a soulful and sustainable brand complete with intuitive copywriting, impactful design, professional photography and memorable, ethical marketing crafted by our talented, impact-focused Ethical Collective

“I was introduced to Charlotte and fell in love with her work. Hiring her was one of the best decisions I‘ve made in my career because she hit my vision on the nail! I swooned every time she sent me her suggestions and I spent a warm, sunny winter weekend at my desk implementing her design to my website and have received so many compliments ever since!”


Hello! I’m Charlotte

Soulful design, slow living, and sustainability.

Three of my big passions, and all a huge part of my work. After working in design for 10 years, I knew I wanted to shape my life around these three values – so I took the leap to start my own sustainable and ethical design agency, aka Creative Wilderness.

Today, my work through Creative Wilderness is about staying true to ethical design agency principles – where collaboration, communication and happiness of my clients means everything.

When I’m not designing I’m usually drinking a Matcha tea, hiking in the hills, practicing yoga and spending time with people I love.


Learn more about creating an authentic brand

download my free authentic branding guide

In a world where it can be difficult to find genuine, trustworthy brands, you can use the power of authentic branding to cut through the noise and find your ideal customer.

book a free 20 minute chat

Whether you need to create a full brand from scratch, need a striking and impactful visual identity, or just need a one-off design - I can chat with you to see what you need.

read my thoughts from the wilderness

Here, I share articles about living and running a business intentionally, finding the right balance between authenticity and being customer-focused in your work, and creating a striking brand that connects emotionally with your audience.

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Giving BACK...

I'm taking part in a series of pledges to create a fairer more sustainable business world.

I donate a percentage of my profits to The City Of Trees, who are transforming underused, unloved woodland in Greater Manchester

I co-run Conscious Entrepreneurs which is a monthly event to connect, support and encourage conscious businesses and entrepreneurs.

Branding ebook and tips


Learn all about how purposeful branding can help grow and empower your business.

Check your inbox for your download link!