Ethical sustainable branding and design for purpose-driven businesses

Now you can grow your business and keep your integrity intact


Let’s create an authentic brand
you’re proud to show the world

You’re an innovator. A trailblazer. A changemaker.

You’re doing things differently. And your business is too.

Sustainable branding isn’t just about branding for ethical businesses. It’s designed to…

  • stand the test of time
  • root down into the deeper mission behind your work
  • connect with the very core of your customers

Sustainable branding to help you stand out from the crowd.

Not just today, but every day.

A sustainable brand weaves together strong roots with intentional design to draw people to your business, effortlessly.

Trusted to craft sustainable designs by...


Meet the Founder and Sustainable Brand Designer

Branding Course Sustainable Business
 Hello I’m Charlotte!

…the Founder of Creative Wilderness.

I learnt my design and branding craft at big design and advertising agencies. Now I use that knowledge to make independent brands like yours have a powerful (and ethical) impact.

I’ve worked with some of the leading ethical and sustainable brands, creating brand experiences that have helped them grow into the impactful businesses they dreamed of.

My clients have gone on to have their products stocked with major wholesalers, be featured in national publications and grow their audiences into purposeful communities.

When I’m not designing sustainable brands, you’ll find me in nature – hiking, wild swimming, and exploring in my new VW T4 campervan ‘Autumn’. It’s here that some of my best ideas come to find me, out exploring the wilderness.

Why work with Creative Wildnerness?


I think before I create. Using intuition to chose the right font, colours and logo design for your brand.


I don’t follow the crowd and pride myself on my honesty.


I love going all out with creativity, creating modern and inspirational designs that get people talking. I salute individuality.


I stay true to my sustainable roots from the KeepCup I drink my tea from to the sustainable business suppliers I use.


The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications.”

Tash founder of The Kind Store

You're a branding rockstar!

You did an absolutely amazing job and it was a real pleasure working with you on this re-brand project.

Shameek, co-founder OMVITS


Creative Wilderness created the ideal branding campaign for us in a short space of time. Charlotte comes across not only passionate about design but also about using her skills and experience to make social change.

Sherelle, Manchester City Council


"Such a joyful experience!"

Seeing my vision for Lucky Cloud come to life was one of, if not THE highlights of my year.

Lucy Cardwell, Lucky Cloud Skincare


"I Swooned!"

Hiring her was one of the best decisions I‘ve made in my career because she hit my vision on the head! I swooned every time she sent me her suggestions and have received compliments on my brand and website ever since.

Jessica, Ethical Brand Marketing


Zero Waste Design

Choose your path to start your branding adventure

authentic branding + DESIGN

Sustainable design, branding and web design services for ethically minded, purpose-driven brands.


Empower yourself to grow your brand roots and strengthen your business with expert-led self-paced courses and workshops.

10 years of branding experience condensed into 10+ pages

Is your brand working? It’s a big question to answer. So I’ve done the hard work for you and condensed my decade of branding experience into The Power of Authentic Branding* ebook.

  • Learn what authentic branding is all about
  • Answer quick questions to see if your brand’s working
  • Discover how branding can help you grow your business organically

*It’s totally free. You’ll also be added to the Thoughts from the Wildnerness newsletter, where I share authentic branding advice, ethical and sustainable business tips.


Got a branding question?

Let’s connect. Get in touch to find out about working together or to ask any branding questions:

Giving BACK...