Intuitive, soulful brand design for purpose-driven businesses

You created your brand with hopes, dreams and desires for a better world. I know – because I did the same too. And like so many of purpose-led, conscious brands I work with; you’re doing powerful work to change the lives of people and the world we live in.

But something doesn’t feel right.

You’re struggling to get your values and impact across in your brand design. You know you put everything into your work – but somehow it just doesn’t seem to translate into your visual identity. But the time has come to make a bigger impact. And with a unique, impactful brand identity that connects instantly with your people – nothing can stop you.

FIND YOUR IDEAL DESIGN PACKAGE

Design that puts you and your values at the heart of everything.

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No other brand’s ethics, values and passion are quite like yours.

That’s why my mission as a designer is to bring your unique vision to life with a beautiful, bespoke brand identity package that makes your purpose clear across every platform.

So when we start the process of building your unique brand experience, we’ll always go deep into exploring what makes you and your business so uniques. The result? Something authentically ‘you’ that makes your ideal customer choose your brand, every time.

We are so in love with our new branding! Charlotte was able to understand what we wanted even before we did, and in the few weeks since we launched the new branding I have already seen many benefits!

I love how now we have a unique and cohesive look across our social media channels, website and packaging, it is already helping to make us look more like a “proper” business, without losing the independent and handcrafted side of it. Understanding better our identity and having a branding that allows us to communicate it well is helping us grow and reach more people. Thank you so much Charlotte for the amazing job!

Bianca & Giulio, Founders of Zero Waste Path

WHY WORK WITH ME?

INTUITIVE

I think before I create. Using intuition to chose the right font, colours and logo design for your brand.

BRAVE

I don’t follow the crowd and pride myself on my honesty.

INDIVIDUAL

I love going all out with creativity, creating modern and inspirational designs that get people talking. I salute individuality.

ETHICAL

I stay true to my ethical roots from the KeepCup I drink my tea from to the sustainable business suppliers I use.

FIND YOUR IDEAL DESIGN PACKAGE

SERVICES

There are two different ways to work with me, and each service is designed to give you the support you need no matter what stage you’re at in your business. I also offer bespoke projects so if you have something else in mind feel free to ask!

The Authentic brand experience

You’re ready to connect deeply with your ideal customer by translating your values into a beautiful, bespoke brand identity.

The Authentic Brand Experience package will put down strong roots to help your business to grow.

Together we’ll create a brand experience that feels just like you – so you can confidently spread the word about the powerful work you do.

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THE BRAND BUILDER

Are you tired of looking at soulless creative and marketing agencies that don’t seem to connect with your purpose? You know you need more help to increase your impact but you don’t know where to start!

My talented team ‘The Ethical Collective’, will help you to build a soulful and sustainable brand experience complete with intuitive copywriting, thoughtful website design, professional photography and memorable visuals.

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“I was introduced to Charlotte and fell in love with her work. Hiring her was one of the best decisions I‘ve made in my career because she hit my vision on the nail! I swooned every time she sent me her suggestions and I spent a warm, sunny winter weekend at my desk implementing her design to my website and have received so many compliments ever since!”

Jessica: Founder of Ethical Brand Marketing

Hello! I’m Charlotte

Soulful design, slow living, and sustainability.

Three of my big passions, and all a huge part of my work. After working in design for 10 years, I knew I wanted to shape my life around these three values – so I took the leap to start my own sustainable and ethical design agency, aka Creative Wilderness.

Today, my work through Creative Wilderness is about staying true to ethical design agency principles – where collaboration, communication and happiness of my clients means everything.

When I’m not designing I’m usually drinking a Matcha tea, hiking in the hills, practicing yoga and spending time with people I love.

Learn more about creating an authentic brand

download my free authentic branding guide

In a world where it can be difficult to find genuine, trustworthy brands, you can use the power of authentic branding to cut through the noise and find your ideal customer.

DOWNLOAD MY EBOOK →

book a free 20 minute chat

Whether you need to create a full brand from scratch, need a striking and impactful visual identity, or just need a one-off design - I can chat with you to see what you need.

BOOK A CHAT WITH ME →

read my thoughts from the wilderness

Here, I share articles about living and running a business intentionally, finding the right balance between authenticity and being customer-focused in your work, and creating a striking brand that connects emotionally with your audience.