Brand Design for OMVITS: sustainable brand identity
Dicover the brand design created for OMVITS. OMVITS create sustainable vitamins delivered in plastic-free, marine-friendly packaging formed from innovative circular ingredients such as Algae. Shameek, one of the co-founders of OMVITS came to me feeling lacklustre and stuck with their current branding and overall brand design.
He said they were selling their products fairly well on-line but the current brand design wouldn’t support their exciting business plans and mission to save the oceans whilst providing plant-based supplements to support the nations health. He realised they didn’t have an iconic or memorable brand and felt they were at a point where they couldn’t grow their business any further without some expert branding and brand design help.
creating a change-making brand design identity
Increasing competition meant their supplements had started to look cheaper than the rest. Their current packaging didn’t reflect their quality ingredients or sustainable sourcing. They wanted to be a change-making, lifestyle and disruptive brand and their current brand design visuals certainly weren’t communicating that!
We needed to dive deep with our brand design visuals and copy to create a memorable brand concept that will stick in peoples minds and show they truly are MAKING WAVES.
Their packaging was a key focus as this is where most customers connect with their brand. OMVITS needed a packaging refresh to look professional, convey trust and immediately reflect the product features. Each product also needed to work as a cohesive supplements range. We aimed to make the OMVITS brand design stand out on E-Commerce platforms from the bland vitamin bottles and make sure eco-conscious customers chose their brand.
making waves in the vitamin world
We crafted a complete brand identity including innovative plastic-free packaging, tone of voice, bespoke textures, brand guidelines, icons and more. I also included in line collaborations to enhance their brand position, from exciting brand partnerships such as Surfers Against Sewage to the idea of creating their own Wetsuits to appear at wild swim events. Finally to tie in with their change-making ethos and Making Waves concept, I formulated clever campaign ideas incorporating the beach and ocean with a brand mark that appears in the sand and gets people talking.
BECOMING A best-selling brand in less than a year
Since the re-brand OMVITS are now at the forefront of the sustainable vitamin industry with marine-friendly pouches. They are officially ranked as a national “Best Seller” by Amazon for the entire Omega-3 category which includes hundreds of established fish oil brands. They are collaborating with leaders in the plant-based nutrition and fitness fields and recently sponsored a world record attempt!
They’ve more than doubled their turnover within a year of launching the new brand identity and regularly feature on sites such as Buzz Feed, Mens Health, Huff Post and more.
“You are a Branding Rock Star! You’ve done an amazing job on our re-brand and we couldn’t be happier!”
Shameek, co-founder OMVITS
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