INSIDE OUT WELLNESS SPA BRANDING
Inside Out Wellness is a sacred home for spiritual, mental, emotional and physical wellness. They offer wellness transcendence. They intuitively explore a whole range of healing modalities to offer unparalleled wellbeing. They offer ‘more’ than just a treatment but deliver complete wellness.
• brand positioning • brand identity • copy and tone of voice • sub-brand • social media templates
• space signage • print items
before the re-brand
Inside Out Wellness felt their current branding was too clinical. They have moved to providing a more holistic service and their branding was putting their new customer base off and failing to attract the type of customer who would be interested in their offering.
They wanted to exude the feel of a wellness spa as opposed to clinical space and convey their influences ranging from chakra therapy to a soon to launch wellness training academy..
after the re-brand
They now have a brand identify firmly rooted in their ethos which has been formed to position them as a wellness spa offering a personalised and individual service.
Aspects of the previous logo appear subtly to create a feeling of continuity whilst creating a more stylish and refined mark.
They have attracted new customers and created a space that allows their business to grow and evolve. They also have a web presence to organically bring in new clients.
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