planner & notebook Brand identity Design for Good Mondays


Good Mondays is an intuitive and natural mindset planner for Conscious Entrepreneurs. Jess, the founder of Good Mondays, has thoughtfully combined all the powerful activities she uses daily, including gratitude, visioning, and we pulled all these together to create an intuitive planner brand design.⁠ ⁠

The day-per-page layout (weekends share a page) has space for morning/afternoon plans and reminders, as well as thoughtful mindset prompts for morning focus and evening reflection. It encourages creating a life and business in a way that feels good and intuitive, without the hustle culture.

We also found that the design and branding of most of the planners or notebooks were either super minimalist and cold, or overly girl boss and pink so we went for a natural yet essential feel for this one to make planning feel flowing and joyful!⁠

brand positioning  • brand identity  • planner design  • print consultation  • logo design

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