Here, I share articles about living and running a business intentionally, finding the right balance between authenticity and being customer-focused in your work, and creating a striking brand that connects emotionally with your audience.
How getting outdoors in nature can improve your business
This morning I woke up and just had an immense urge to get outside into nature! All too often we are conditioned to jump straight to work and follow the traditional 9-5 Monday to Friday route when running our business and going self-employed. It...
How to find motivation in your business when you have no energy
When you have no energy or motivation for your brand and business it can feel like you are in an endless winter energy-wise. In these times it can feel hard to focus, to find momentum and to find your inner guidance. Perhaps your initial energy...
My top 5 best business tools for self-employment
Spending time doing what you enjoy and have passion for is so important in your small business business. Running a small business as a solopreneur can often feel like a lot of admin so I wanted to share my best business tools if you are craving...
Is branding important for your new startup business?
Starting a business can be one of the most exciting times. It's a time full of adventure, possibility, hope, inspiration and big ideas. It can also be a pretty tough time too as you are pulled in so many directions with a dizzying amount of...
How I remotely work in my campervan
I loved chatting to the BBC about my remote working set up in my campervan and how I have shaped my business to allow me to go away and work in my campervan. This feature appeared on the BBC News as I shared my love of getting away into nature and...
Brand Story 02: Lucky Cloud Skincare
Welcome to the Brand Stories series! Brand Stories go behind the brand where I chat to some of the inspiring business owners and brands on the story behind their brand. I hope you too can be inspired to hear how they built their own authentic...
How does a monthly graphic design retainer package work?
You've got your branding, your website is all launched but you still feel like you might need a little extra monthly support with graphic design. And using Canva is giving you a headache! That's where a monthly graphic design retainer...
Behind the scenes of my ‘design day’ service
My Design Day service is for smaller design jobs where you'd like to work with me for the day (or a series of days) to get your design to do list done and also refresh your brand or social media designs. Here I'll be showing what happens during one...
Why I’ve stopped communicating to ‘Pain Points’ in my Brand Messaging
We are often told in branding and business to speak to customers pain points, it's a popular strategy to entice customers to work with you or buy your products. You'll notice it used a lot in copy however recently I've started to feel this isn't...
Brand Stories 01: Behind the Brand with The Travelling Actor
Welcome to the Brand Stories series! Brand Stories go behind the brand where I chat to some of the inspiring business owners and brands on the story behind their brand. I hope you too can be inspired to hear how they built their own authentic...
Is a Canva Brand Kit right for your business?
Canva is something that entrepreneurs and business owners have been using to empower their businesses and allow the quick creation of branded graphics. Once you've got your strong brand roots formed and a brand kit and visual style then you can...
Learning to be More Patient in Business
I am not the most patient person, in fact patience is one thing I am decidedly impatient with! As much as I try and embrace the present, it is still something that I know I need to relax into more. I’ve noticed my impatience show up quite a lot in...
How I knew it was time to improve my brand
I'm currently working on an amazing brand identity and it's certainly got me thinking about my own brand and how I'm feeling like it needs a bit of a refresh! I created my own branding at the very start of my business and like anything I definitely...
How finding my Brand WOW solved my brand frustrations
I didn’t always have a brand that connected with the right type of people…at the start I had a confused brand pretending to be someone I wasn’t. I’d just launched my business and after years of working at big design agencies I assumed I had to...
Can running your own business really bring you more flexibility and freedom?
Can running your own business really bring you more flexibility and freedom? Find out my approach to balancing my time between work and outdoor adventures by listening to this episode of About The Adventure podcast. During this interview I also...
6 ways to make your business branding more memorable
Creating a memorable brand isn't just about your visuals, colours and fonts – it goes deeper than this. By working out what makes your brand unique you'll start to connect with people and your brand will stick in their mind even if they aren't...
Re-Brand/Brand Re-fresh…What’s the difference?
Re-brand, brand refresh, complete brand overhaul, what's the difference and which option is right for you and your business? I'm a big believer in the power of branding as my work involves unique brand creation and strategy. However sometimes your...
How to market your online course as an introvert and without the sleaze!
Have you heard of the contrepreneur formula used to market online courses? It's a phrase coined by Mike Winnet who has recently exposed this formula on Youtube. I've also seen so much of this sleazy way of promoting online courses since I've...
Branding Podcasts & Videos
I've created these audio and podcast episodes to teach you a little more about authentic branding. I'll be adding to them each week so feel free to subscribe to my Youtube channel for updates. You can watch below, or there is a soundcloud playlist...
Building an ethical business tips
I'm all about simple, stress-free changes that you can easily make to your life and business so it becomes more sustainable, eco-friendly and ethical. So here are a few small, sustainable ethical steps that you can take that don't cost the earth......
My Yearly Business Reflection Prompts
As we approach the end of the year it's a wonderful time to reflect on this crazy year so that we can start 2021 fresh... ❄️ With a sense of renewed purpose, ready to shed the things that no longer serve us or our business, and to be proud of...
The ‘WHY’ behind my new online branding course
Your purpose should underpin all that you do. Keeping my purpose in mind has helped me to create an online branding course with substance. So with that in mind, I wanted to talk you through the 'why' behind my online branding course and 'why' I try...
Are your brand roots strong enough? Taking business guidance from the trees…
I’ve always had a bit of a tree obsession. I immediately feel calm and grounded in their company and I often reflect on the innate wisdom we can draw from trees. I use this tree wisdom in my approach to branding and business – this focus on putting...
How to build a sustainable brand that connects with people
Today I wanted to chat to you about how to connect with your customers on a deeper level through building an impactful and sustainable business. If you feel that your product or service is fantastic but somehow people don't seem to be jumping at...
Sustainable Packaging UK, Eco-Friendly Print & Packaging Tips
Cutting down on unnecessary waste and going plastic free and sustainable with your packaging and printing is something many brands are embracing. It’s great to see sustainable, eco-friendly print options become more widely available to small...
Coping with Business Overwhelm as a Highly Sensitive Person
It’s so hard not to fall into that frantic business overwhelmed trap that modern business life so easily induces as a Highly Sensitive Person (HSP_. Podcasts, Instagram adverts, people doing way more things than you, courses you need to go on,...
Why authentic brand experiences are so important
I want you to think of something you’ve bought recently online, (ideally from an independent online store or real-life store). How did it make you feel? Why did you choose that particular place? Did they do anything that made you smile and bring...
Creating a Vision Board for your Business
I'm a big believer in the power of vision boards and starting the new year with soulful intentions. I create a personal and a business one at the start of each year and find it really helps to combat that back-to-work dread! Dreaming big and...
How to Create a Business Brand Mood Board for your business
If you are a visual person then creating a brand business mood board is a great way of getting to the heart of who you are as a brand and a business. They are really fun to create and can help to visualise your business as a whole to give you a...
How to choose the right designer for your business
If you are a company of one like me, it can be very tempting to try and do everything yourself. But if you want to grow and expand then sometimes it helps to bring in an expert, especially in those areas you are weaker. I understand that it is...
DIY Design Tips and Branding Advice
I know what it's like to want to DIY when it comes to business things and with the increasing number of tools such as Canva available it is so essential that what you are creating looks professional. My top design tips will make sure whatever you...
How to Start a Brand as a Business Introvert
As a personal brand and business it is so important to show the human side and put your face out there to connect with potential clients. But all of that outward energy and being seen is often a very big struggle if you are an introvert...
Learning from my Business Mistakes
I've recently been reflecting on the first 3 months last year when I started my business and remembering all the many things I did wrong! I'm also happy they happened so I can share them and hopefully you can learn from my mistakes. So here are the...
The best Daily Routine
One of the things I am immensely grateful for since going self-employed is the freedom to craft a daily routine which puts me in the best, most creative entrepreneur mindset for my business. So I thought I'd share my daily routine along with other...
My 2019 Design & Business Predictions
I wanted to kick off the New Year with my design and business predictions to help you stay ahead of the trends! So get ready for my 2019 design and business predictions. I've looked at what is happening on social media and with the businesses I...
Mindfulness & Self Employment Business Podcast
Last week I recorded a podcast I am very proud of with Benjamin from @head_rest! We chat about mindfulness and self employment and the things that have helped us carve out a different path and way of doing business. We discuss how daily mindful...
How much should I pay for my Logo Design UK?
How much do you think you should spend on your company logo design and brand identity? Do you see it as a business investment, like a good accountant or a perfect shop location? For many the company logo design and brand identity is an...
The power of intuition in business
Recently I’ve had many moments of coincidences and going with what ‘feels’ right in my business and tuning into my intuition. The first few months of starting your own business are probably the hardest, you are super excited but also scared and...
Founding an Ethical Design Agency
I'm super passionate about ethical living and sustainability and when it came to making the leap and starting my own design company I was extremely conscious that I wanted to create a business that reflected my...
What’s the difference between a Logo and a Brand Identity?
Lots of clients ask my about the difference between a logo and a brand identity. I often use the term 'brand mark' instead of logo as often a logo can be created without thought, strategy and will fail to truly represent your business. A logo is...
Community, Creativity & Creating your Identity
Very excited to share with you today a podcast that I have just recorded with the incredible “Ethical Hour”! I talk about how I left the corporate agency world to start an indie design agency in line with my own ethical values and inspired by the...
Instagram Feed Styling Tips
As more and more of your potential customers connect with businesses through social media it is so important to make sure your feed and social media output matches your brand. If your a fashion, lifestyle, food or retail business then Instagram is...
My Top 5 Ethical Promotional Business Suppliers
Supporting ethical suppliers allows you to make a positive contribution towards the global sustainable society movement. Ensuring that everything you use seamlessly matches your brand ethos and identity creates a coherent and strong message and...
How much does a Brand Identity Package Cost?
I often have clients asking what the difference is between a 'brand identity package' and 'logo design' project so I'm going to explain why constructing a 'brand' is vital to the success of your business. I'll also talk through how much brand...
Why UX is a Big Deal…
The current word on everyones lips is User Experience. A hot topic for everything ranging from store layout design to the emails that appear in your inbox. Once you as a business beginning to put User experience at the heart...
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