Here, I share articles about living and running a business intentionally, finding the right balance between authenticity and being customer-focused in your work, and creating a striking brand that connects emotionally with your audience.
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How to Make your business branding more memorable
Creating a memorable brand is essential for any business looking to stand out from the competition. By improving your branding, you can communicate a strong message to customers, build relationships with them and ultimately generate more leads and conversions. Here...
Branding Options for Your Small Business
For your small business, there are a range of branding options. How do you know what to choose for your small business branding? I'll be exploring rebranding, brand refreshes, complete brand overhauls. What's the difference and which branding option is right for you...
How Sustainable Branding Helps you Connect with your Customers
Today I wanted to chat to you about how to connect with your customers on a deeper level through building an impactful and sustainable brand. If you feel that your product or service is fantastic but somehow people don't seem to be jumping at the chance to buy from...
5 Signs You’re a Soulpreneur
5 signs you're a soulpreneur Are you a soulpreneur? Highly sensitive entrepreneurs embrace a mindful approach to business. Discover what it means to be a soulpreneur and how to grow your business as a soulpreneur. Perhaps like me, you relate to the...
Why I Recommend Squarespace for Your Small Business Website
Why I recommend Squarespacefor your small business website As a small business, a professional and simple-to-use website is essential to organic growth. That’s why I usually recommend Squarespace to UK business owners who love ease,...
The Best Online Branding Courses for Small Businesses and Solopreneurs
The best online branding courses forsmall businesses and solopreneurs Discover the best online branding courses for small businesses and solopreneurs to attract aligned customers. As a small business or solopreneur, branding helps grow your...
Brand Story: Forming a Nature-Inspired Sustainable Brand Away From Corporate Constraints
After years of working in corporate communications and leadership Sophie decided she wanted more freedom to do what she loved so launched her leadership coaching business, Be Your Best Version. She offers outdoor coaching to help the people she...
The Forest: Brand Nature Outdoor Coaching Program Review
The Forest is an inspiring coaching program that get's you away from your screen and outdoors into nature to explore and transform your business naturally. When you enter The Forest you’ll find space to explore a new path on your business journey....
Purpose-Driven Brand Strategy: What Is It and Why Is It So Important
What is a brand strategy? Learn what a purpose-driven brand strategy is and how it builds a strong foundation for your ethical business. For small businesses with big hearts, a clearly defined brand strategy can help you connect with customers who...
How Outsourcing Graphic Design Can Help With Your Business Burnout
How Outsourcing Graphic Designcan help with your Business Burnout Discover the multitude of benefits that outsourcing design work can bring to small businesses! As a creative business owner, I’m often full of ideas. I’ll excitedly jump from one to...
What is Branding? Why is it important?
Learn what branding is and why branding is so important for your small business and how your brand experience can have a positive impact on your overall business success. In this video, I give a short introduction to why I think getting your brand...
Brand Story 03: with Root Web Design Studio
Welcome to the Brand Stories series! Brand Stories go behind the brand where I chat to some of the inspiring business owners and brands on the story behind their brand. I hope you too can be inspired to hear how they built their own authentic...
Behind the Scenes of The Forest: Launching my Brand Mentoring Program
Welcome to the behind the scenes journey as I create my group brand mentoring program 'The Forest'. In this video I'm sharing the start of my journey, the roots and mission behind The Forest - my 3 month group brand mentoring program for small...
What is Sustainable Ethical Branding?
What is ethical, sustainable branding? A guide to sustainable and ethical brandingSustainable and ethical branding can be considered more of a niche area; however, as more and more brands want to have a positive impact on people and planet, it’s...
The Design Day Intensive with Pip Christie Copywriter
My Design Day service is for smaller design jobs where you'd like to work with me for the day (or a series of days) to get your design to do list done and also refresh your brand or social media designs. Here I'll be showing what happens during one...
What is Green Regenerative Branding? Eco Branding Guide
What is an green regenerative business brand model? A green, regenerative business brand model is one that is focussed on extending the life of products and resources by reusing, repairing and repurposing as much as possible. It’s all about...
Exploring the Benefits of Using Biomimicry in Design
Learn about the concept of biomimicry and how it can be applied to design. Find out how beneficial it is for your brand and business by helping you to be more sustainable, eco-friendly and in-tune with nature. It’s inspiring to see so many...
How to connect with Nature to find creativity for your Business.
Running a business can be stressful and exhausting, but finding moments to stop and reconnect with nature may offer more than just a change of scenery. Taking time to connect with nature can inspire creativity, boost productivity, and help promote...
How to find motivation in your business when you have no energy
When you have no energy or motivation for your brand and business it can feel like you are in an endless winter energy-wise. In these times it can feel hard to focus, to find momentum and to find your inner guidance. Perhaps your initial energy...
My top 5 best business tools for Solopreneurs
Spending time doing what you enjoy and have passion for is so important in your small business business. Running a small business as a solopreneur can often feel like a lot of admin so I wanted to share my best business tools if you are craving...
How to create a brand identity for your small business startup
Creating a brand identity and starting a small business can be one of the most exciting times. It's a time full of adventure, possibility, hope, inspiration and big ideas. It can also be a pretty tough time too as you are pulled in so many...
How I remotely work in my campervan
I loved chatting to the BBC about my remote working set up in my campervan and how I have shaped my business to allow me to go away and work in my campervan. This feature appeared on the BBC News as I shared my love of getting away into nature and...
Brand Story 02: Lucky Cloud Skincare
Welcome to the Brand Stories series! Brand Stories go behind the brand where I chat to some of the inspiring business owners and brands on the story behind their brand. I hope you too can be inspired to hear how they built their own authentic...
Monthly Graphic Design Retainer UK
You've got your branding, your website is all launched but you still feel like you might need a little extra monthly retainer support with graphic design. And using Canva is giving you a headache! That's where a monthly graphic design...
Behind the scenes of my ‘design day’ service
My VIP Brand Intensive Design Day service is for brand design jobs where you'd like to work with me for the day (or a series of days) to get your design to do list done and also refresh your brand or social media designs. Here I'll be showing what...
Brand Stories 01: Behind the Brand with The Travelling Actor
Welcome to the Brand Stories series! Brand Stories go behind the brand where I chat to some of the inspiring business owners and brands on the story behind their brand. I hope you too can be inspired to hear how they built their own authentic...
How to use a Logo Template
Semi-Custom Logo Templates are something that entrepreneurs and business owners have been using to empower their businesses and allow the quick creation of branded graphics. Once you've got your strong brand roots formed and a brand kit and visual...
Slow & Simple Business Inspiration
I am not the most patient person when building a slower and simpler business, in fact patience is one thing I am decidedly impatient with! As much as I try and embrace the present and a slo business philosophy, it is still something that I know I...
How I knew it was time to improve my brand
I'm currently working on an amazing brand identity and it's certainly got me thinking about my own brand and how I'm feeling like it needs a bit of a refresh! I created my own branding at the very start of my business and like anything I definitely...
How finding my Brand WOW solved my brand frustrations
I didn’t always have a brand that connected with the right type of people…at the start I had a confused brand pretending to be someone I wasn’t. I’d just launched my business and after years of working at big design agencies I assumed I had to...
Can running your own business really bring you more flexibility and freedom?
Can running your own business really bring you more flexibility and freedom? Find out my approach to balancing my time between work and outdoor adventures by listening to this episode of About The Adventure podcast. During this interview I also...
How to Make your business branding more memorable
Creating a memorable brand is essential for any business looking to stand out from the competition. By improving your branding, you can communicate a strong message to customers, build relationships with them and ultimately generate more leads and...
Branding Options for Your Small Business
For your small business, there are a range of branding options. How do you know what to choose for your small business branding? I'll be exploring rebranding, brand refreshes, complete brand overhauls. What's the difference and which branding...
Branding Podcasts & Videos
I've created these audio and podcast episodes to teach you a little more about authentic branding. I'll be adding to them each week so feel free to subscribe to my Youtube channel for updates. You can watch below, or there is a soundcloud playlist...
How to make your business more sustainable
How can your business and brand be more sustainable? Let's explore a few ways you can introduce sustainable business practices in this blog. I'm all about simple, stress-free changes that you can easily make to your brand and business so it...
My Seasonal Business Reflection Questions
As we approach the end of a business season or end or a year, it's a wonderful time to run through business reflection questions so that you can can start next season fresh...with a sense of renewed purpose, ready to shed the things that no longer...
The ‘WHY’ behind my new online branding course
Your purpose should underpin all that you do. Keeping my purpose in mind has helped me to create an online branding course with substance. So with that in mind, I wanted to talk you through the 'why' behind my online branding course and 'why' I try...
Are your brand roots strong enough? Taking business guidance from the trees…
I’ve always had a bit of a tree obsession. I immediately feel calm and grounded in their company and I often reflect on the innate wisdom we can draw from trees. I use this tree wisdom in my approach to branding and business – this focus on putting...
How Sustainable Branding Helps you Connect with your Customers
Today I wanted to chat to you about how to connect with your customers on a deeper level through building an impactful and sustainable brand. If you feel that your product or service is fantastic but somehow people don't seem to be jumping at the...
Sustainable Packaging UK, Eco-Friendly Print & Packaging Tips
Cutting down on unnecessary waste and going plastic free and sustainable with your packaging and printing is something many brands are embracing. It’s great to see sustainable, eco-friendly print options become more widely available to small...
Coping with Business Overwhelm as a Highly Sensitive Person
It’s so hard not to fall into that frantic business overwhelmed trap that modern business life so easily induces as a self-employed Highly Sensitive Person (HSP) - Podcasts, Instagram adverts, people doing way more things than you, courses you...
Why authentic brand experiences are so important
I want you to think of something you’ve bought recently online, (ideally from an independent online store or real-life store). How did it make you feel? Why did you choose that particular place? Did they do anything that made you smile and bring...
How to choose the right designer for your business
If you are a company of one like me, it can be very tempting to try and do everything yourself. But if you want to grow and expand then sometimes it helps to bring in an expert, especially in those areas you are weaker. I understand that it is...
DIY Design Tips and Branding Advice
I know what it's like to want to DIY when it comes to business things and with the increasing number of tools such as Canva available it is so essential that what you are creating looks professional. My top design tips will make sure whatever you...
Personal Branding Tips For Introverts
If you are an introvert with personal brand and business it is so important to show the human side and put your face out there to connect with potential clients. But all of that outward energy and being seen is often a very big struggle if you are...
Learning from my Business Mistakes
I've recently been reflecting on the first 3 months last year when I started my business and remembering all the many things I did wrong! I'm also happy they happened so I can share them and hopefully you can learn from my mistakes. So here are the...
The best Daily Routine
One of the things I am immensely grateful for since going self-employed is the freedom to craft a daily routine which puts me in the best, most creative entrepreneur mindset for my business. So I thought I'd share my daily routine along with other...
How much should I pay for my Business Branding UK?
how much should you pay for your business Branding design & brand identity? How much does branding design for your small business cost? Branding design and brand identity can be the foundation of your business, and they are often one of the...
The power of intuition in business
Using your intuition in business can be very powerful. Read more on how you can use your intuition to guide your business decisions and make aligned choices. Recently I’ve had quite a few business intuition moments of coincidences and going with...
Founding an Ethical Design Agency
I'm super passionate about ethical living and sustainability and when it came to making the leap and starting my own design company I was extremely conscious that I wanted to create a business that reflected my...
What’s the difference between a Logo and a Brand Identity?
Lots of clients ask me about the difference between a logo and a brand identity. I often use the term 'brand mark' instead of logo as often a logo can be created without thought, strategy and will fail to truly represent your business. A logo is...
Community, Creativity & Creating your Identity
Very excited to share with you today a podcast that I have just recorded with the incredible “Ethical Hour”! I talk about how I left the corporate agency world to start an indie design agency in line with my own ethical values and inspired by the...
My Top 5 Ethical Promotional Business Suppliers
Supporting ethical suppliers allows you to make a positive contribution towards the global sustainable society movement. Ensuring that everything you use seamlessly matches your brand ethos and identity creates a coherent and strong message and...
learn all about authentic branding today
Go from feeling meandering and confused to clear, proud, and excited about your brand. Join my free mini email course and find a clear path forward with...
- Daily reflection prompts to improve your brand
- Easy to digest lessons on the power of branding
- Insights on how authentic branding can grow your business organically
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