Design blog branding blog tips for small ethical businesses sustainable marketing indie biz uk

Here, I share articles about living and running a business intentionally, finding the right balance between authenticity and being customer-focused in your work, and creating a striking brand that connects emotionally with your audience.

 

 

How I remotely work in my campervan

How I remotely work in my campervan

I loved chatting to the BBC about my remote working set up in my campervan and how I have shaped my business to allow me to go away and work in my campervan. This feature appeared on the BBC News as I shared my love of getting away into nature and...

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Brand Story 02: Lucky Cloud Skincare

Brand Story 02: Lucky Cloud Skincare

Welcome to the Brand Stories series! Brand Stories go behind the brand where I chat to some of the inspiring business owners and brands on the story behind their brand. I hope you too can be inspired to hear how they built their own authentic...

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Behind the scenes of my ‘design day’ service

Behind the scenes of my ‘design day’ service

My Design Day service is for smaller design jobs where you'd like to work with me for the day (or a series of days) to get your design to do list done and also refresh your brand or social media designs. Here I'll be showing what happens during one...

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Is a Canva Brand Kit right for your business?

Is a Canva Brand Kit right for your business?

Canva is something that entrepreneurs and business owners have been using to empower their businesses and allow the quick creation of branded graphics. Once you've got your strong brand roots formed and a brand kit and visual style then you can...

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Learning to be More Patient in Business

Learning to be More Patient in Business

I am not the most patient person, in fact patience is one thing I am decidedly impatient with! As much as I try and embrace the present, it is still something that I know I need to relax into more. I’ve noticed my impatience show up quite a lot in...

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How I knew it was time to improve my brand

How I knew it was time to improve my brand

I'm currently working on an amazing brand identity and it's certainly got me thinking about my own brand and how I'm feeling like it needs a bit of a refresh! I created my own branding at the very start of my business and like anything I definitely...

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How finding my Brand WOW solved my brand frustrations

How finding my Brand WOW solved my brand frustrations

I didn’t always have a brand that connected with the right type of people…at the start I had a confused brand pretending to be someone I wasn’t. I’d just launched my business and after years of working at big design agencies I assumed I had to...

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6 ways to make your business branding more memorable

6 ways to make your business branding more memorable

Creating a memorable brand isn't just about your visuals, colours and fonts – it goes deeper than this. By working out what makes your brand unique you'll start to connect with people and your brand will stick in their mind even if they aren't...

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Re-Brand/Brand Re-fresh…What’s the difference?

Re-Brand/Brand Re-fresh…What’s the difference?

Re-brand, brand refresh, complete brand overhaul, what's the difference and which option is right for you and your business? I'm a big believer in the power of branding as my work involves unique brand creation and strategy. However sometimes your...

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Branding Podcasts & Videos

Branding Podcasts & Videos

I've created these audio and podcast episodes to teach you a little more about authentic branding. I'll be adding to them each week so feel free to subscribe to my Youtube channel for updates. You can watch below, or there is a soundcloud playlist...

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My Yearly Business Reflection Prompts

My Yearly Business Reflection Prompts

As we approach the end of the year it's a wonderful time to reflect on this crazy year so that we can start 2021 fresh... ❄️⁠ ⁠ With a sense of renewed purpose, ready to shed the things that no longer serve us or our business, and to be proud of...

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The ‘WHY’ behind my new online branding course

The ‘WHY’ behind my new online branding course

Your purpose should underpin all that you do. Keeping my purpose in mind has helped me to create an online branding course with substance. So with that in mind, I wanted to talk you through the 'why' behind my online branding course and 'why' I try...

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Sustainable, Eco-Friendly Print & Packaging Tips

Sustainable, Eco-Friendly Print & Packaging Tips

Cutting down on unnecessary waste and going plastic free and sustainable with your packaging is something many brands are embracing. It’s great to see eco-friendly print options become more widely available to small businesses. You can also make...

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Why authentic brand experiences are so important

Why authentic brand experiences are so important

I want you to think of something you’ve bought recently online, (ideally from an independent online store or real-life store). How did it make you feel? Why did you choose that particular place? Did they do anything that made you smile and bring...

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Creating a Vision Board for your Business

Creating a Vision Board for your Business

I'm a big believer in the power of vision boards and starting the new year with soulful intentions. I create a personal and a business one at the start of each year and find it really helps to combat that back-to-work dread! Dreaming big and...

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Creating a brand moodboard for your business

Creating a brand moodboard for your business

If you are a visual person then creating a brand business moodboard is a great way of getting to the heart of who you are as a brand and a business. They are really fun to create and can help to visualise your business as a whole to give you a...

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How to choose the right designer for your business

How to choose the right designer for your business

If you are a company of one like me, it can be very tempting to try and do everything yourself. But if you want to grow and expand then sometimes it helps to bring in an expert, especially in those areas you are weaker. I understand that it is...

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Building an ethical business tips

Building an ethical business tips

I'm all about simple, stress-free changes that you can easily make to your life and business so it becomes more sustainable, eco-friendly and ethical. So here are a few small, ethical steps that you can take that don't cost the earth... 1....

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DIY Design Tips and Branding Advice

DIY Design Tips and Branding Advice

I know what it's like to want to DIY when it comes to business things and with the increasing number of tools such as Canva available it is so essential that what you are creating looks professional. My top design tips will make sure whatever you...

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Learning from my Business Mistakes

Learning from my Business Mistakes

I've recently been reflecting on the first 3 months last year when I started my business and remembering all the many things I did wrong! I'm also happy they happened so I can share them and hopefully you can learn from my mistakes. So here are the...

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My top 5 business tools for self-employment

My top 5 business tools for self-employment

Spending time doing what you enjoy and have passion for is so important in business. Self-employment can often feel like a lot of admin so I wanted to share my top 5 FREE business tools. These are business tools that save me time, make those...

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My 2019 Design & Business Predictions

My 2019 Design & Business Predictions

I wanted to kick off the New Year with my design and business predictions to help you stay ahead of the trends! So get ready for my 2019 design and business predictions. I've looked at what is happening on social media and with the businesses I...

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Mindfulness & Self Employment Business Podcast

Mindfulness & Self Employment Business Podcast

Last week I recorded a podcast I am very proud of with Benjamin from @head_rest! We chat about mindfulness and self employment and the things that have helped us carve out a different path and way of doing business.  We discuss how daily mindful...

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How much should I pay for my Logo Design?

How much should I pay for my Logo Design?

How much do you spend on your logo design branding? Do you see it as a business investment, like a good accountant or a perfect shop location? For many it is an after-thought and often entrusted to a friend who may do it as a favour. It’s often...

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The power of intuition in business

The power of intuition in business

Recently I’ve had many moments of coincidences and going with what ‘feels’ right in my business and tuning into my intuition. The first few months of starting your own business are probably the hardest, you are super excited but also scared and...

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Founding an Ethical Design Agency

Founding an Ethical Design Agency

I'm super passionate about ethical living and sustainability and when it came to making the leap and starting my own design company I was extremely conscious that I wanted to create a business that reflected my...

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Community, Creativity & Creating your Identity

Community, Creativity & Creating your Identity

Very excited to share with you today a podcast that I have just recorded with the incredible “Ethical Hour”! I talk about how I left the corporate agency world to start an indie design agency in line with my own ethical values and inspired by the...

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Instagram Feed Styling Tips

Instagram Feed Styling Tips

As more and more of your potential customers connect with businesses through social media it is so important to make sure your feed and social media output matches your brand. If your a fashion, lifestyle, food or retail business then Instagram is...

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My Top 5 Ethical Promotional Business Suppliers

My Top 5 Ethical Promotional Business Suppliers

Supporting ethical suppliers allows you to make a positive contribution towards the global sustainable society movement. Ensuring that everything you use seamlessly matches your brand ethos and identity creates a coherent and strong message and...

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How much does a Brand Identity Package Cost?

How much does a Brand Identity Package Cost?

I often have clients asking what the difference is between a 'brand identity package' and 'logo design' project so I'm going to explain why constructing a 'brand' is vital to the success of your business. I'll also talk through how much brand...

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Why UX is a Big Deal…

Why UX is a Big Deal…

The current word on everyones lips is User Experience. A hot topic for everything ranging from store layout design to the emails that appear in your inbox. Once you as a business beginning to put User experience at the heart...

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ethical branding advice & thoughts from the wilderness

In my emails, I share authentic branding advice and ethical business tips to help you grow your business sustainably, alongside thoughts from my wanderings in the wilderness.

As a special welcome, you’ll get The Power of Authentic Branding Ebook when you join. I only send out intentional emails and will never overwhelm your inbox!

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