Here, I share articles about living and running a business intentionally, finding the right balance between authenticity and being customer-focused in your work, and creating a striking brand that connects emotionally with your audience.
How finding my Brand WOW solved my brand frustrations
I didn’t always have a brand that connected with the right type of people…at the start I had a confused brand pretending to be someone I wasn’t. I’d just launched my business and after years of working at big design agencies I assumed I had to carry on this feel of coming across as an almost...
Can running your own business really bring you more flexibility and freedom?
Can running your own business really bring you more flexibility and freedom? Find out my approach to balancing my time between work and outdoor adventures by listening to this episode of About The Adventure podcast. During this interview I also share the importance of my personal values that feed...
6 ways to make your brand more memorable
Creating a memorable brand isn't just about your visuals, colours and fonts – it goes deeper than this. By working out what makes your brand unique you'll start to connect with people and your brand will stick in their mind even if they aren't ready to buy or work with you straight away. In this...
Re-Brand/Brand Re-fresh…What’s the difference?
Re-brand, brand refresh, complete brand overhaul, what's the difference and which option is right for you? I'm a big believer in the power of branding as my work involves unique brand creation and strategy. However sometimes your business may not be at the point where you need to start looking at...
How to sell your course ethically and without the sleaze!
Have you heard of the contrepreneur formula used to sell online courses? It's a phrase coined by Mike Winnet who has recently exposed this formula on Youtube. I've also seen so much of this sleazy way of promoting online courses since I've launched my own online course. I always felt there was...
Branding Podcasts & Videos
I've created these audio and podcast episodes to teach you a little more about authentic branding. I'll be adding to them each week so feel free to subscribe to my Youtube channel for updates. You can watch below, or there is a soundcloud playlist for you to listen on the go, or whilst you work!...
My Yearly Business Reflection Prompts
As we approach the end of the year it's a wonderful time to reflect on this crazy year so that we can start 2021 fresh... ❄️ With a sense of renewed purpose, ready to shed the things that no longer serve us or our business, and to be proud of the things we have done this year. So, I invite you...
The ‘WHY’ behind my new online course
Your purpose should underpin all that you do. Keeping your purpose in mind will help you to create and launch your business with substance. With a strong purpose you won’t be putting things out there for the sake of it. You will feel passionate and confident in what you are creating. So with that...
Are your brand roots strong enough? Taking business guidance from the trees…
I’ve always had a bit of a tree obsession. I immediately feel calm and grounded in their company and I often reflect on the innate wisdom we can draw from trees. I use this tree wisdom in my approach to branding and business – this focus on putting down 'strong roots'. Within my business these...
How to build a brand that connects with people
Today I wanted to chat to you about how to connect with your customers on a deeper level through building an impactful brand. If you feel that your product or service is fantastic but somehow people don't seem to be jumping at the chance to buy from you, or work with you then it may be that your...
Sustainable, Eco-Friendly Print & Packaging Tips
Cutting down on unnecessary waste and going plastic free and sustainable with your packaging is something many brands are embracing. It’s great to see eco-friendly print options become more widely available to small businesses. You can also make sure you aren’t adding to landfill and harming the...
Coping with Business Overwhelm
It’s so hard not to fall into that frantic business overwhelmed trap that modern business life so easily induces. Podcasts, Instagram adverts, people doing way more things than you, courses you need to go on, books you need to read, places you need to go. If you are self-employed and a sensitive...
Why authentic brand experiences are so important
I want you to think of something you’ve bought recently online, (ideally from an independent online store or real-life store). How did it make you feel? Why did you choose that particular place? Did they do anything that made you smile and bring joy to your purchase? I’ve just bought some...
Creating a Vision Board for your Business
I'm a big believer in the power of vision boards and starting the new year with soulful intentions. I create a personal and a business one at the start of each year and find it really helps to combat that back-to-work dread! Dreaming big and allowing yourself to tune into what you'd like to do or...
Creating a brand moodboard for your business
If you are a visual person then creating a brand moodboard is a great way of getting to the heart of who you are as a brand and a business. They are really fun to create and can help to visualise your business as a whole to give you a sense of direction, personality and authenticity. You may have...
How to choose the right designer for your business
If you are a company of one like me, it can be very tempting to try and do everything yourself. But if you want to grow and expand then sometimes it helps to bring in an expert, especially in those areas you are weaker. I understand that it is often a minefield out there when you are trying to...
Building an ethical business tips
I'm all about simple, stress-free changes that you can easily make to your life and business so it becomes more sustainable, eco-friendly and ethical. So here are a few small, ethical steps that you can take that don't cost the earth... 1. Life & Business on-the-go. One of the easiest changes...
DIY Design Tips and Branding Advice
I know what it's like to want to DIY when it comes to business things and with the increasing number of tools such as Canva available it is so essential that what you are creating looks professional. My top design tips will make sure whatever you are designing looks beautiful and on-brand. I...
How to create a personal brand when you are an Introvert
As a personal brand and one person business it is so important to show the human side and put your face out there to connect with potential clients. But all of that outward energy and being seen is often a very big struggle if you are an introvert or someone who feels uncomfortable with the usual...
Learning from my Business Mistakes
I've recently been reflecting on the first 3 months last year when I started my business and remembering all the many things I did wrong! I'm also happy they happened so I can share them and hopefully you can learn from my mistakes. So here are the big mistakes I made in the first few months of my...
The best morning routines for entrepreneurs and self employment
One of the things I am immensely grateful for since going self-employed is the freedom to craft a morning routine which puts me in the best, most creative mindset for my business. So I thought I'd share my usual morning routine along with other successful self-employed entrepreneurs to help you...
My top 5 business tools for self-employment
Spending time doing what you enjoy and have passion for is so important in business. Self-employment can often feel like a lot of admin so I wanted to share my top 5 FREE business tools. These are business tools that save me time, make those annoying tasks a little easier and help me to focus on...
My 2019 Design & Business Predictions
I wanted to kick off the New Year with my design and business predictions to help you stay ahead of the trends! So get ready for my 2019 design and business predictions. I've looked at what is happening on social media and with the businesses I work with along with global trends from articles and...
Mindfulness & Self Employment Business Podcast
Last week I recorded a podcast I am very proud of with Benjamin from @head_rest! We chat about mindfulness and self employment and the things that have helped us carve out a different path and way of doing business. We discuss how daily mindful rituals have helped us with energy, inspiration,...
How much should I pay for my Logo Design?
How much do you spend on your logo design branding? Do you see it as a business investment, like a good accountant or a perfect shop location? For many it is an after-thought and often entrusted to a friend who may do it as a favour. It’s often hard to put into words the importance of a...
The power of intuition in business
Recently I’ve had many moments of coincidences and going with what ‘feels’ right. The first few months of starting your own business are probably the hardest, you are super excited but also scared and often we fall into a scarcity mindset where we take whatever job comes along. We tune out of our...
Founding an Ethical Design Agency
I'm super passionate about ethical living and sustainability and when it came to making the leap and starting my own design company I was extremely conscious that I wanted to create a business that reflected my values and also, in a small way, make our world a...
What’s the difference between a Logo and a Brand Identity?
I’ve been chatting to quite a few people about the difference between a 'logo' and a 'brand' so thought I'd share my thoughts on here. A logo is just a mark. Some logo's are created quickly, without thought or understanding of your business and will rarely be unique or fitting to your brand. (I'm...
Community, Creativity & Creating your Identity
Very excited to share with you today a podcast that I have just recorded with the incredible “Ethical Hour”! I talk about how I left the corporate agency world to start an indie design agency in line with my own ethical values and inspired by the principles behind the minimalist lifestyle. You can...
Instagram Feed Styling Tips
As more and more of your potential customers connect with businesses through social media it is so important to make sure your feed and social media output matches your brand. If your a fashion, lifestyle, food or retail business then Instagram is one of the most important social platforms as you...
My Top 5 Ethical Promotional Business Suppliers
Supporting ethical suppliers allows you to make a positive contribution towards the global sustainable society movement. Ensuring that everything you use seamlessly matches your brand ethos and identity creates a coherent and strong message and customers will positively associate you as a business...
Why your business needs more than ‘just a logo’
We often have clients asking what the difference is between a 'brand identity' and 'logo design' project so we are going to explain why constructing a 'brand' is vital to the success of your business. You can go online and get a logo designed for as cheap as £50, it might not have much thought...
Why UX is a Big Deal…
The current word on everyones lips is User Experience. A hot topic for everything ranging from store layout design to the emails that appear in your inbox. Once you as a business beginning to put User experience at the heart of everything you do then you will generally see...