Eco Sustainable branding design for the plastic free co.
Eco Sustainable Branding Design created for The Plastic Free Co. An incredible eco, sustainable online store positioned as the place to go for plastic free beauty and homeware in Amsterdam and Europe. They have a youthful audience and have experienced organic growth through TikTok and Instagram but their DIY branding felt anonymous and they wanted to create something that would stand out, encourage loyalty and look professional to launch their own product range.
We crafted a warm, organically minimal eco sustainable brand identity and strapline that would reposition them as the go-to ethical homeware store that felt fresh, youthful and vibrant without being eco-cliche. We took inspiration from backstreet breweries and indie coffee shop signage with their distinct personalities to position The Plastic Free Co at the forefront of the new wave of eco-conscious, sustainable brands.
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Creative Wilderness is an ethical, sustainable branding design studio based in the UK empowering natural small businesses around the world to grow and thrive.