zero waste path: sustainable branding Design

 

Zero Waste Path sell handcrafted, all-natural, vegan and zero waste beauty and bathroom products. A full sustainable brand experience with sustainability at the heart was created and included:

brand positioning  • brand identity  • packaging designs  •photography styling  • brand identity items  • website styling  •sustainable print concepts

The creative concept behind the sustainable brand identity created for Zero Waste Path is inspired by the ‘Wabi Sabi’ philosophy and aesthetic which is rooted in appreciating the innate beauty in imperfection whilst retaining a zen and naturally minimalist approach. It uses a minimal colour palette which is given a cool feel and NoIssue sustainable packaging was used.

before the re-brand
  • Great products and business with passion and integrity
  • Strong brand personality internally but not shown externally
  • Hand crafted but not reaching bigger
    wholesalers
  • Photography based on current trends
  • DIY branding, brand mark with no clear philosophy
  • Lack of confidence in communicating brand
after the re-brand
  • Wholesalers stocking
  • International sales
  • Cohesive and professional yet still handcrafted brand experience
  • Media coverage including a Guardian feature

  • Employed staff due to growth

  • Expanded into Europe and opened an EU warehouse due to massive increase in sales and business growth.

ethical branding advice & thoughts from the wilderness

In my emails, I share authentic branding advice and ethical business tips to help you grow your business sustainably, alongside thoughts from my wanderings in the wilderness.

As a special welcome, you’ll get The Power of Authentic Branding Ebook when you join. I only send out intentional emails and will never overwhelm your inbox!

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We are so in love with our new branding! Charlotte was able to understand what we wanted even before we did, and in the few weeks since we launched the new branding I have already seen many benefits! I love how now we have a unique and cohesive look across our social media channels, website and packaging, it is already helping to make us look more like a “proper” business, without losing the independent and handcrafted side of it. Understanding better our identity and having a branding that allows us to communicate it well is helping us grow and reach more people! Thank you so much Charlotte for the amazing job!!

Bianca & Giulio

Zero Waste Path

ethical branding advice & thoughts from the wilderness

In my emails, I share authentic branding advice and ethical business tips to help you grow your business sustainably, alongside thoughts from my wanderings in the wilderness.

As a special welcome, you’ll get The Power of Authentic Branding Ebook when you join. I only send out intentional emails and will never overwhelm your inbox!

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let's talk design...

Get in touch to find out about my branding, website and design services or to ask any questions: