THE KIND STORE: ONLINE ETHICAL BEAUTY STORE
I’m so excited to share this project where I’ve created the brand identity for the Kind Store which is an organic, natural, zero-waste, sustainable vegan, ethical online beauty and product store. The Kind Store is a 100% vegan, natural and eco-friendly online brand stocking selection of essentials to help you make ethical and sustainable choices.
This project included an in-depth brand exploration session, strategy, competitor analysis, photography style and unique brand positioning before the design work started. You can scroll to the bottom to see what this involved. This strategy and exploration really helped to ensure The Kind Store had branding that reflected the unique personality of the business so they could stand out from their competitors and the brand identity conveyed to customers what the company is all about.
Having my own brand book has completed my store and enabled me to grow as it’s my guide book for everything I do. Everything now syncs together and The Kind Store is now a company that I’m proud to show off.
Improving my branding has enabled many things. Firstly, a greater brand awareness and improved customer engagement as I now have a recognisable logo and colour palette. The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications. Magazines such as Vegan Life have also been keen to hear from me about building a business.
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I donate a percentage of my profits to The City Of Trees, who are transforming underused, unloved woodland in Greater Manchester