THE KIND STORE: ONLINE ETHICAL BEAUTY STORE
I’m so excited to share this project where I’ve created the brand identity for the Kind Store which is an organic, natural, zero-waste, sustainable vegan, ethical online beauty and product store. The Kind Store is a 100% vegan, natural and eco-friendly online brand stocking selection of essentials to help you make ethical and sustainable choices.
This project included an in-depth brand exploration session, strategy, competitor analysis, photography style and unique brand positioning before the design work started. You can scroll to the bottom to see what this involved. This strategy and exploration really helped to ensure The Kind Store had branding that reflected the unique personality of the business so they could stand out from their competitors and the brand identity conveyed to customers what the company is all about.
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