THE KIND STORE: ONLINE ETHICAL BEAUTY STORE
I’m so excited to share this project where I’ve created the brand identity for the Kind Store which is an organic, natural, zero-waste, sustainable vegan, ethical online beauty and product store. The Kind Store is a 100% vegan, natural and eco-friendly online brand stocking selection of essentials to help you make ethical and sustainable choices.
This project included an in-depth brand exploration session, strategy, competitor analysis, photography style and unique brand positioning before the design work started. Since the re-brand The Kind Store has grown and grown, been featured in several national magazines, influential blogs and podcasts and is now at the forefront of the UK vegan and plastic-free online beauty world!
As featured in…
I cannot recommend Charlotte at Creative Wilderness enough! Starting at the beginning, I was drawn to Charlotte as a person, her morals, business ethics and purpose. She was somebody I wanted to work with on a personal level, not just based on her portfolio of work….which speaks for itself! I absolutely loved all of Charlotte’s work so I was really confident in letting her lead The Kind Store rebrand. When you build a business from scratch by yourself I found it quite hard to let go and let somebody else in but since design and creativity are not my strong points at all, it was worth every penny.
Improving my branding has enabled many things. Firstly, a greater brand awareness and improved customer engagement as I now have a recognisable logo and colour palette. The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications. Magazines such as Vegan Life have also been keen to hear from me about building a business.
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I donate a percentage of my profits to The City Of Trees, who are transforming underused, unloved woodland in Greater Manchester