MY 2019 DESIGN & BUSINESS THOUGHTS

I wanted to kick off the New Year with my design and business predictions to help you stay ahead of the trends! So get ready for my 2019 design and business predictions. I’ve looked at what is happening on social media and with the businesses I work with along with global trends from articles and podcasts to come up with my top 5 new year business and design predictions. Here we go!

1. Sustainable, handcrafted products

I see a massive move towards sustainability and the ethics and sourcing behind designs and brands. People are now aching for experiences that feel more handmade and unique. Personally, I’ll be exploring inspiration away from the screen and looking to include handcrafted elements in my design and branding.

One of my favourite examples of this is Aerende who create ‘Life Improving Homewares’. I worked with Aerende on their new packaging designs and I love the story behind each product which details the maker and how your purchase will make an impact.

 

Aerende Sustainable Business

2. Local, independent Businesses with a story and a heart. 

With the recent plastic free movement and waking up to the damage fast-fashion and life is doing to our planet I see that people will be looking for slower design. Something that is less trend driven and feels more local than global. People will be searching for the story behind the brand.

I’m a big believer in finding your WHY and your WOW! Why are you doing this, what is your passion and purpose and finally what will make people go WOW when they connect with your brand. It’s all about building trust and connection through authentic branding and I think the best way to do this is when you are not afraid to be yourself. I see brands showing more of their face and personality, as we are all tired of corporate spiel and pretending to be something we are not.

You can read about my ‘WHY’  here.

  

BE A BUSINESS WHO SHARES SOME PERSONALITY, REALNESS & HEART

3. MINDSET, COACHING, COMMUNITY & CONSCIOUS BUSINESSES

Creative business coaches have been around now for a while but with the continued success of those who invest in coaches and also the wealth of business self-development books this looks like a trend set to stay and probably go more mainstream this year. ‘Playing Big’ by Tara Mohr was on most peoples reading list and acts as an almost therapy session for those mindset beliefs that are holding you back in business.

Smaller businesses will start to ask for their worth and I hope that we are willing to pay more for quality. In areas of business that are often scary for the independents, this mindset shift will help them to grow amongst the big corporates. All those things that many people have written off as hippy ‘woo-woo’ will now start to become part of everyday business language. Visioning, vision boards, auras, and intuition are all words I hope will start appearing in our 2019 business vocabulary.

 

4. Colour explosions 

I predict an explosion in colour combinations that are often not paired together and eclectic mixes of influences from around the world as people move away from monochrome minimalism and the ‘Scandi’ styling that is now all too ubiquitous.

Pantone’s colour of the year is ‘Living Coral’ taking inspiration for the vibrancy of the natural world. Whereas last year focussed on forest greens and darker, richer tones this year looks to go bolder whilst still taking inspiration from nature.

Pantone Colour of the Year 2019

Here are some example colour pairings with living coral

<a href="https://www.creativewilderness.co.uk/wp-content/uploads/2018/12/pantone-2019.jpg"><img src="https://www.creativewilderness.co.uk/wp-content/uploads/2018/12/pantone-2019-300x208.jpg" alt="" width="300" height="208" class="alignnone size-medium wp-image-2378" /></a>

5. A focus on investing IN suppliers with a similar ethos

I know I try and work with people with similar values and mindset as they will ‘get’ my brand and I believe will only enhance it further. I see businesses searching for suppliers with a similar ethos as opposed to just thinking about the price. If there is a great story and mission behind that business then I feel that added value and don’t mind paying more for this. 

You can read an excellent article by Fuschia Hutton talking more about this here: 
The advantages of working with an ‘ethical’ professional services provide

 

INVEST IN PEOPLE WITH A SIMILAIR ETHOS

You can sign up for more of my intuitive business tips below!

Until next time,

Self employment tools productivity hacks for startups.
My top 5 business tools for self-employment
Spending time doing what you enjoy and have passion for is so important in business. Self-employment can often feel like a lot of admin so I wanted to share my top 5 FREE business tools. These are business tools that save me time, make those annoying tasks a little...
Building an ethical business tips
I'm all about simple, stress-free changes that you can easily make to your life and business so it becomes more sustainable and ethical. So here are a few small, ethical steps that you can take that don't cost the earth... Where does your money go? Banking is one...
Ethical Business Suppliers
My Top 5 Ethical Promotional Business Suppliers

Ethical Business Suppliers and Marketing Promotional Items Sustainable and Eco-Friendly Design for small ethical businesses. Specialising in sustainable, eco friendly printing, promotional items, marketing materials, stationary, journals and more .

Personal Branding for Introverts. How to create a personal brand as an introvert.
How to create a personal brand when you are an Introvert
As a personal brand and one person business it is so important to show the human side and put your face out there to connect with potential clients. But all of that outward energy and being seen is often a very big struggle if you are an introvert or someone who...
User Experience
Why UX is a Big Deal…
The current word on everyones lips is User Experience. A hot topic for everything ranging from store layout design to the emails that appear in your inbox. Once you as a business beginning to put User experience at the heart of everything you...
Intuitive Business intuition in business yoga mindful ethical business
The power of intuition in business

Here are my top tips for getting in touch with your intuition for business and self-employment and switching off the often distracting voices in our head that can lead us to making the wrong decisions in business and in life!

Social media design packages
Creative Co-working in Manchester & Stockport
After months of visiting co-working spaces and coffee shops I realised I began to miss having people to bounce ideas off. Most of the co-working spaces I've been in have been heads down, headphones on type of places so I've decided to set up my own co-working meet up...
Stockport logo design agency
Stop in Stockport Logo Design
Stop in Stockport approached us to team up on their Logo design as a fellow Stockport based business. The team is a collaboration of young individuals who all share a passion for Things to do in Stockport. Some are true Stopfordians having grown up, lived and...
Top business mistakes startups
Learning from my Business Mistakes
I've recently been reflecting on the first 3 months last year when I started my business and remembering all the many things I did wrong! I'm also happy they happened so I can share them and hopefully you can learn from my mistakes. So here are the big mistakes I...
2019 design business predictions
My 2019 Design & Business Predictions
I wanted to kick off the New Year with my design and business predictions to help you stay ahead of the trends! So get ready for my 2019 design and business predictions. I've looked at what is happening on social media and with the businesses I work with along with...
CHARLOTTE

CHARLOTTE

Hello! I’m Charlotte the founder of Creative Wilderness. I love to collaborate with forward thinking brands. I’ve had over 10 years in the design industry working at big agencies on brands including Wilkinson Sword, Peroni, Kozel, Energizer, McCann, The Hut Group, Pilsner, Aldi, Cambridge University, Harbour Hotels and many many more.

Before jumping into design I dreamed of being a Rock star and studied music at Paul McCartneys music school ‘The Liverpool Institute of Performing Arts’. I spent a few years as a pro musician where I toured, played festivals, recorded albums and also a music video. I still love playing sax and bass in bands and music and design make me feel alive and inspired!

3 things that keep me motivated are yoga or runs every morning, matcha tea and 6music!

Branding ebook and tips

DOWNLOAD MY FREE "THE POWER OF AUTHENTIC BRANDING" EBOOK

Learn all about how purposeful branding can help grow and empower your business.

Check your inbox for your download link!