W&CO BRAND IDENTITY CREATION

I’ve loved working on this recent branding project where I collaborated with the talented Marketing and Advertising agency ‘you need seed’ who crafted a new name and tag line along with a well thought out brand and marketing strategy before I started work on the design side of the brand.

W&CO are a wealth management company who take a different approach and wanted to reflect their open, forward-thinking ethos through a brand that felt professional yet modern. I created a minimalist logo and created a symbol which is the ‘rune’ for fortune and looks like a tree to represent the natural growth that the company focus on.

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