brand identity design for leading dermatologist 

Dr Lea Solman is the UK’s leading paediatric dermatologist and needed a strong brand that would appeal to parents and children who are seeking a private dermatologist to help with their skin conditions. As opposed to the cold, clinical and unwelcoming feel often found on Doctors websites, we created a warm, personable brand identity reflecting the individual approach and celebration of every child’s uniqueness.⁠⁠

Deliverables:

• brand strategy • brand positioning  • brand identity • brand tone of voice 

 • photo styling • Squarespace website design • social media styling • print materials

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