brand stories 02: with Lucky Cloud Skincare
Hear how Lucy rebranded and updated her sustainable packaging to grow Lucky Cloud, and how she balances being a solopreneur with feeling like a bigger brand!Welcome to the Brand Stories series! Brand Stories go behind the brand where I chat to some of the inspiring business owners and brands on the story behind their brand. I hope you too can be inspired to hear how they built their own authentic brands, the blockages and hurdles they have overcome and how the creation of a brand worked!
Hear the second brand story and behind the brand with Creative Wilderness and Lucy from Lucky Cloud Skincare.
A few of the topics we discuss…
• How going through the re-branding process helped Lucy elevate the Lucky Cloud Brand
• Is branding just for big businesses?
• How to create a bigger feeling brand when it’s just a one person business
• How has Lucy used the new brand to grow Lucky Cloud Skincare
• The brand building process
• Ethical skincare and sustainable packaging and the hurdles Lucy overcame to create a sustainable skincare line
Watch Lucy’s inspiring brand story below (audio version too if you’d prefer to listen!)
PREFER LISTENING? AUDIO VERSION BELOW…
Brand story 02: WITH Lucky cloud skincare
brand story links
View the full brand experience created for Lucy here
Visit the Lucky Cloud Skincare website.
Follow @luckycloudskincare on instagram.

The ‘WHY’ behind my new online branding course
Have you thought about sharing the ‘why’ and purpose behind your idea, product or business? It can be a powerful way to communicate the depth behind your idea, and if you are having wobbles and doubts it helps you to come back to your original purpose and feel confident again!
Are your brand roots strong enough? Taking business guidance from the trees…
I’ve always had a bit of a tree obsession. I immediately feel calm and grounded in their company and I often reflect on the innate wisdom we can draw from trees. I use this tree wisdom in my approach to branding and business – this focus on putting down 'strong...
How Sustainable Branding Helps you Connect with your Customers
Today I wanted to chat to you about how to connect with your customers on a deeper level through building an impactful and sustainable brand. If you feel that your product or service is fantastic but somehow people don't seem to be jumping at the chance to buy from...

ethical branding advice & thoughts from the wilderness
In my emails, I share authentic branding advice and ethical business tips to help you grow your business sustainably, alongside thoughts from my wanderings in the wilderness.
As a special welcome, you’ll get The Power of Authentic Branding Ebook when you join. I only send out intentional emails and will never overwhelm your inbox!


