Your website Guide Videos

You’ll receive an email after purchasing your template. Sign up for Squarespace (you don’t need to purchase a subscription yet) and reply with the email you have used to sign up for Squarespace.

Once you’ve clicked accept the template will appear in your Squarespace Account Dashboard and it’s all yours to start customising!

If you are transferring your website over from somewhere like Wix, WordPress, Showit etc then scroll to the extra guides at the bottom on this.

Read the full guide to applying your site colours here.

• Click the paintbrush in the top right corner to open up colours.
• Paste in your #hex codes or use the colour picker
• Check that all the colours work and you can read the text – if not then tweak the colour theme
• If you don’t have any brand fonts then you can use the fonts already included in the template for your brand
• If you are adding in custom fonts head to Website > Scroll Down > Website Tools > Custom CSS
• Then click on ‘Custom Files’ and upload your font (usually a .tff or .otf file)
• Make sure you include the font inside the ‘ ‘ marks so you are just selecting and deleting the font file and leaving the ‘ ‘. So your file should be inserted in between ‘ ‘ like this ‘yourfontnamehere’.
• You can purchase  and download free fonts from Google Fonts or purchase fonts from MyFonts or Creative Market
• To update your Body Font head over to the site site styles (paintbrush) and you can choose from the default web fonts supplied.
• If you’d like support adding your fonts and applying your branding and colours then upgrade here.
• If you don’t have your own branding or colours then you can take my Brand Builder Course or get in touch for a branding package.

• To edit text make sure you are in ‘Edit’ mode and then either click directly to edit the text or click the pencil icon > edit content to edit testimonials and accordians etc.
• Click the pencil icon to replace an image. Ether upload your own and make sure the file size is under 300KB so your page loads faster. Or you can choose from the free stock images.
• To change the background image click ‘Edit Section’ and then upload or replace the background image.
• Don’t forget to add keywords into the ‘Alt’ section of your images to help with SEO.
• To add links simply highlight the word you’d like to link, click the link button and then choose to link to a page or web address and click apply.

For more information on adding pages click here.

To share your social link page wait until you’ve gone live with your domain and then add /links to the end. Simply paste this into your Instagram bio… e.g www.wildwood.com/links

Don’t forget to add in your social media links to this page.

Change the button link destinations by clicking the pencil and choosing a page on your site.

If you want the links to go to a sheduler or external page (events etc) then click the pencil and choose ‘web address’ and then copy this in.

You can duplicate buttons by hovering over and clicking the duplicate button. Don’t forget to move everything below down.

Add in your logo at the top if you have one.

If you are using the following email clients then follow these guides to connect:
Connect to MailerLite

Connect to MailChimp

Explore other Newsletter Options

Explore Squarespace Newsletter Option

• Follow this SEO Checklist to make sure you have covered everything
• Add in your keywords throughout your site and make sure they appear in your titles. 
• It’s good to be more specific if you can e.g yoga teacher for business owners in Brighton is much more targeted than yoga teacher.
• Choose different keywords to target on each of your pages so you have a broad range. E.g one page could be ‘Sustainable Eco-Friendly Web Design’ the other might be ‘Website Design Agency Manchester’
• Pepper your copy with your keywords but make sure it reads like a human has written it!
• Create your SEO title and description for each page by clicking the cog and heading to SEO fo the page.
• Add keywords to your images ‘alt’ tog by clicking the pencil and adding them in.
• After a few months take a look at your anayltics to see which words you are being found for. Try and improve pages to target these or create blogs to reach them.

• Try to speak to your potential client within your copy. Make it more about them than you.
• Paint a picture with words and sell the transformation you offer.
• Create an original brand voice and use this in your copy. Take a look at your competitors and work out how you can say it differently.
• Don’t be afraid to stand out and be different!
• Think about the websites you’ve connected with copy-wise and take inspiration from them.
• Keep in mind your keywords when writing your copy to improve your SEO.
• Make sure your copy is concise, bold key words and phrases if paragraphs look long. If it’s not essential delete it!

Once you are ready to Go Live then follow the video or click below for the Squarespace guides on how to connect your domain.

Before going live:

• test your email form
• check your social links
• proof read everything
• click on all links and check they work
• make sure it looks good on mobile too
• connect your newsletter if using this and test it

​How to Connect Your Domain
Using a Squarespace Domain
Site Launch Checklist

Publishing & Going Live

Once your site has been live for a month and you’ve connected your analytics you can start to see how people are finding your site. It can take between 2-6 months before you start to see significant visits but there are a few things you can do to help this…

• Analyse the keywords you are being found for and look for anywhere you are getting impressions but you are fairly low down but not too low (e.g under 50)
• Use a tool like ahrefs to find good keywords to use. You want something with a good amount of views and fairly easy difficulty.
• Find a different keyword to target for each page
• Once you have your keyword add this into your SEO section with Page Title, Description and the slug (the link)
• Include this in your Heading 1 and then your headings by forming a sentence with it or writing it
• Then pepper the keyword throughout your page copy
• Try and link back to your keypages on other pages or in blogs
• It also helps if you can get links back to your site from other sites and directories so submit to those, find PR opportunities and places you could be listed
• Create blogs targeting keywords you’d like to be found on
• Keep checking your analytics to see if you want to target any other keywords

Read the in-depth guide by Squarespace

• Save all your images from your current site into a folder. Tweak any file names with keywords to improve SEO.
• Copy your content over into the relavant website templates. IMPORTANT: make sure you are copying over plain text and not including and HTML
• Make sure your page ‘slugs’ (the address at the top) matches the pages from your old site. Click on Pages and the Cog icon to check this in the page slug section
• Any that don’t match, make a note in a blank document. You will need to re-direct your old pages to your new site. Full Guide Here.Head to Developer Tools > URL Mapping and then enter in the code *replace the /with your new address:

  /old-url -> /new-url 301

• Read more on how to re-direct your old pages here.
• Make sure your blogs or products are also re-directing. Squarespace puts /blog/ before any posts so if your old posts don’t have that you will need to add in re-directs.
• Save your old site and don’t transfer until you are going live.
• When everything is tested then connect your domain. Read how to do this here.
• Extra guidance and how to move your content here:
• Wix/Weebly
• WordPress
• Once you’ve transferred over and gone live you’ll want to make sure you aren’t paying for your old subscription so don’t forget to cancel it.

• You can use your online store to sell your products, workshops or services.
• Follow this guide to set up your shop page.