creating brands & campaigns with impact for conscious BUSINESSES

book a chat about your project

Designing an impactful brand and campaign that lives and breathes your mission doesn’t just happen….it takes collaboration, deep and imaginative thinking, smart strategy and powerful design and story-telling.

We will ensure you have a sustainable campaign designed around what you need, where you want to go and who you want to reach. We will carefully create a campaign that mindfully uses our resources and maximises the impact through diving deep and thinking big before creating a campaign that creates a WOW!

We are now commissioning Charlotte and her team for the second time as she is a dream to work with and has created the ideal campaign for us in a short space of time! Charlotte comes across not only passionate about design but also about using her skills and experience to make social change. Charlotte helped us to visualise and brand a city-wide strategy all about the importance of adult learning and fair and equal opportunities for all. Charlotte you are generally a lovely person to work with and I am looking forward to continuing to grow our relationship!

Sherelle Fairweather, Manchester City Council | Work & Skills Project Leader

lets create a campaign ready to inspire change

the campaign builder

brand experience, campaign creative, strategy, copywriting, photography, website and more from THE ETHICAL COLLECTIVE…

You’re a business that has the power to create meaningful change. You put passion and heart into the work you do, and you’re serious about making a lasting impact on the world.

And now you’ve started yearning for a dream collaboration where everything comes together so you can communicate your brands mission and grow. Perhaps your company is ready to make a bigger impact and would love to work with a creative team but you’ve been put off by traditional creative and marketing agencies and their lack of authentic offerings and unsustainable costs.

I’ve put together my ‘Ethical Collective’ of talented minds to work together on your brand or campaign as I know we are stronger together! You won’t have to juggle multiple suppliers. You won’t have to give up months of time and effort project managing to get your brand and website ready to go. Using the power of intuitive and creative collaboration, deep brand exploration and the latest digital design and marketing techniques, we’ll build a campaign that’s ready to change the world – while saving you time, money and energy.

Charlotte was amazing to work with, exceptionally patient and provided us with great guidance. This was our first time working on creating our brand with anyone outside of our team, she really understood who we are and what feelings we are trying to convey. Great experience!

Leah Tremblay

Green Ninja

Within weeks you’ll see a brand or bespoke creative campaign that looks, sounds and feels ready to make an impact complete with (depending on your requirements): 

  • In-depth strategy and positioning
  • Campaign strategy
  • Creative campaign
  • Bespoke brand experience, design and identity
  • Powerful copywriting and brand messaging
  • Professional brand photography 
  • Video
  • Social media campaign
  • Website Experience including SEO, User Experience, User Flow, Responsive Design (ecommerce option also available)

*this is a bespoke package so get in touch with me to chat through your requirements…

    A guide to our 3 STEP collaborative process


    First, we will explore your values, your beliefs, your competitors, your dream customers and what sets you apart in an in-depth and collaborative exploration session. We will make sure we are crafting a campaign that truly meets your business dreams and objectives.


    Then, we will immerse ourselves in your brand, your world, your customers and work out how we will communicate your unique mission. We’ll use our hearts and our heads to create a strategy that will cut through the noise and reach those people aching for change.


    Once we’ve really immersed ourselves and truly got to the heart of your mission we will bring it to life through visuals, design, creative assets and copywriting that tells your story to the right people. We will guide you on where to activate your campaign and highlight the best channels to reach your people.

    trusted by

    We are stronger together so our talented minds and diverse skills will collaborate with your brand on telling your powerful and inspirational story. I’ll select the perfect team to suit your goals and can also bring in lots of other help if needed, from illustrators, social media gurus to animators! We are mostly based around Manchester, UK however work with businesses and collaborators all around the world, there are no borders!

    Meet the key thinkers and doers in ‘The Ethical Collective’.

    Charlotte: Creative Leader

    “Soulful creativity and sustainability are my big passions, and all a huge part of my work. After working at big creative agencies for 10 years, I knew I wanted to shape my life around these values. Ethical principles define all that I do – where collaboration, communication and the happiness of my clients means everything. I use intuition, inspired creativity and a deep understanding of how to visually connect people to your brand. I can’t wait to bring your mission and positive purpose to life!””

    Sarah: Brand Strategist

    “Using over a decade of experience as a strategic thinker, marketer and copywriter, I partner with brands to help tell your story and grow your business. Boosting your brand and amplifying the good you are doing is what drives me, and I’ll use my inherently curious and creative nature to help you achieve this.

    I’m a plant-based, ukelele playing yogi and animal lover helping brands achieve societal and environmental progress. I look forward to working together!”

    Paul: Web design & development

    “Hello! I’m a friendly freelance website designer and developer who builds high-quality websites for the good people of Stockport, Manchester and beyond! Helping businesses and organisations who make the world a better place is particularly satisfying to me. That is why I pride honesty, open communication, fair pricing and ethical business practices.”

    Emily: Copywriter

    “I’m Emily and I specialise in crafting online narratives for nature-based brands. As somewhere I feel most connected to my creative energy, I spend a lot of my time in nature and enjoy weaving stories that connect people with brands inspired by the natural world. Through social media captions, blog posts and newsletters, I help brands develop an online voice that feels clear and natural to them, really conveying through each word what it is in nature that has inspired their work. Outside of my writing, I’m involved in the running of a lovely yoga studio in Bristol.”

    Elle: Photographer

    “I’m the photographer and co-founder of the iconic On The Brink Studio and have been working in edgy, forward-thinking photography for the past 15 years. I specialise in Portrait and Product photography and work closely with my clients to make sure we come up with striking images to suit their brand, looking at colour ways, props that can either be made or sourced and interesting lighting and composition that will catch the eye. My first moment of creative fame was during work experience for Designer Zandra Rhodes and my creation made it into the opening of the Fashion and Textiles Museum in Bermondsey!’

    Ellie: Designer & Illustrator

    “Hey, I’m Ellie, a Graphic Designer and Illustrator. Lover of all things bright and beautiful with a passion for doing good work for good people. I work in a variety of styles as I believe in tailoring the outcome of the project to what works best for the individual or brand.

    When I’m not working you’ll usually find me painting with a cup of tea by my side, pretending I’m on bake-off or finding beauty outdoors to inspire my work.”

    Jodie: Photographer

    “Hi, my name is Jodie. I’m an Ethical Stylist and Photographer who works with Sustainable Brands in Manchester and beyond! I specialise in Creative Portraiture, Branding, Product Photography and Styling. I’m an advocate for Sustainable living and love to blog about all things eco.”

    Clare: PR

    I’ve worked with all kinds of businesses over the last 13+ years to help them raise awareness, manage their reputations and engage with their target audiences from international famous brands to fast-growth startups. If you want to get more people to know about you, your products, services or campaigns, I can help. I help to get businesses featured in the media, win awards, develop engaging content, drive traffic to their website, and create new, exciting partnerships and business opportunities. An interesting fact about me – I was voted at school as being ‘Most Likely to Be on TV’ and I’ve since appeared on (and won!) a TV show, and now I help businesses get on TV as part of our media relations activity!.”

    Eman: Conversion Copywriter

    “Hi, I’m Eman: Email Conversion Strategist & Copywriter. I write email funnels that turn your sleepy subscribers into ride or dies who hit the buy’ button without hesitation. Whether you’re about to launch your new online course, product or service, my sales emails convert readers into “sign me uppers”. My speciality, though, are welcome emails: emails that take your audience on a journey that starts with your story, and ends with them being raving fans and paying customers.”

    Sean: Video

    “I run the video company ‘The Published Image” and also a successful youtube channel. I love working with businesses on visualising their mission with creativity and bespoke filmaking.”

    Eleanor: Squarespace Website Design & Build

    “I’m Eleanor Stones, a creative Squarespace Website Designer helping entrepreneurs grow a thriving business online. Each website I create is tailored completely to your mission and goals. I enjoy taking the vision from your head and putting it into a beautiful yet functional website that you can be truly proud of. Most days you’ll find me be a cup of peppermint tea in hand and laptop in the other. And if I’m not working, I’m probably stretching it out on my yoga matt – bliss!”

    Karen: Marketing

    “I’m Karen and I do marketing for goodness’ sake at Goodness Marketing. I use my 19 years marketing experience for good, which means helping organisations and people who make world a better place with great, ethical marketing. When I’m not marketing, I love hanging out with my little family, doing activities usually dictated by the two boys. I also love getting my walking boots and running trainers dirty whenever I get the opportunity!

    Emma: Project Strategist

    “I lead every project from the middle, ensuring planning and insight remains at its core, then will work with the collective team of the very best strategists, creative talent, digital marvels and social butterflies (or whatever your project needs) to deliver, and hopefully exceed, your objectives. With 15 years marketing and brand management experience leading national and global multi-channel campaigns for McCann, Bang & Olufsen, BBC, Johnson & Johnson, Welsh Rugby Union, Typhoo Tea, Shire Pharmaceuticals, Goodfella’s Pizza and Sanofi Pasteur. I bring big-agency ideas to brands who have heart.”

    Extra collaborators…

    I can also bring lots of other collaborators depending on your creative campaign needs including:

    • Illustrators
    • Animation
    • Social Media 
    • Photography
    • Product Development
    • Anything else just ask!


    Giving BACK...

    I'm taking part in a series of pledges to create a fairer more sustainable business world.

    I donate a percentage of my profits to The City Of Trees, who are transforming underused, unloved woodland in Greater Manchester

    I co-run Conscious Entrepreneurs which is a monthly event to connect, support and encourage conscious businesses and entrepreneurs.