sustainable branding Design for zero waste path


Zero Waste Path are a sustainable brand who sell handcrafted, all-natural, vegan and zero waste beauty and bathroom products. A full sustainable branding experience with sustainability at the heart was created and included:

brand positioning  • sustainable branding identity  • packaging designs  •photography styling  • brand identity items  • website styling  •sustainable print concepts

The creative concept behind the sustainable branding identity created for Zero Waste Path is inspired by the ‘Wabi Sabi’ philosophy and aesthetic which is rooted in appreciating the innate beauty in imperfection whilst retaining a zen and naturally minimalist approach. It uses a minimal colour palette which is given a cool feel with sustainable branding and packaging.

before the sustainable re-brand
  • Great sustainable products and business with passion and integrity
  • Strong sustainable branding personality internally but not shown externally
  • Hand crafted but not reaching bigger
  • Photography based on current trends
  • DIY branding, brand mark with no clear philosophy
  • Lack of confidence in communicating brand
after the re-brand
  • Sustainable wholesalers stocking
  • International sales
  • Cohesive and professional yet still handcrafted sustainable branding experience
  • Media coverage including a Guardian feature
  • Employed staff due to sustainable brand growth
  • Expanded into Europe and opened an EU warehouse due to massive increase in sales and business growth.

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We are so in love with our new sustainable branding!

Charlotte was able to understand what we wanted even before we did, and in the few weeks since we launched the new branding I have already seen many benefits! I love how now we have a unique and cohesive look across our sustainable branding, social media channels, website and packaging, it is already helping to make us look more like a “proper” business, without losing the independent and handcrafted side of it.

Understanding better our branding identity and having a brand that allows us to communicate it well is helping us grow and reach more people! Thank you so much Charlotte for the amazing job!!

Bianca & Giulio

Zero Waste Path

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Creative Wilderness is an ethical, sustainable branding design studio based in the UK empowering natural small businesses around the world to grow and thrive.