zero waste path: sustainable brand experience


Zero Waste Path sell handcrafted, all-natural, vegan and zero waste beauty and bathroom products. I created a full brand experience with sustainability at the heart from packaging designs, soap stamps, label styles, shipping box branded items, photography styling and brand identity items. 

The creative concept behind the branding I produced for Zero Waste Path is inspired by the ‘Wabi Sabi’ philosophy and aesthetic which is rooted in appreciating the innate beauty in imperfection whilst retaining a zen and naturally minimalist approach. It uses a minimal colour palette which is given a cool feel.

Zero Waste Path have used my branding and applied it beautifully to their Shopify store to really stand out. 


Take a look at my new canva brand and template kits!

We are so in love with our new branding! Charlotte was able to understand what we wanted even before we did, and in the few weeks since we launched the new branding I have already seen many benefits! I love how now we have a unique and cohesive look across our social media channels, website and packaging, it is already helping to make us look more like a “proper” business, without losing the independent and handcrafted side of it. Understanding better our identity and having a branding that allows us to communicate it well is helping us grow and reach more people! Thank you so much Charlotte for the amazing job!!

Bianca & Giulio

Zero Waste Path

If you'd like to learn how to craft an authentic brand experience for your business then click here to find out about my exciting new branding course.


find out more about my branding course

Learn more about creating an authentic brand

download my free authentic branding guide

In a world where it can be difficult to find genuine, trustworthy brands, you can use the power of authentic branding to cut through the noise and find your ideal customer.

read my thoughts from the wilderness

Here, I share articles about living and running a business intentionally, finding the right balance between authenticity and being customer-focused in your work, and creating a striking brand that connects emotionally with your audience.



Contact me to find out about working with me or if you have any questions. 

Giving BACK...

I'm taking part in a series of pledges to create a fairer more sustainable business world.

I donate a percentage of my profits to The City Of Trees, who are transforming underused, unloved woodland in Greater Manchester

I co-run Conscious Entrepreneurs which is a monthly event to connect, support and encourage conscious businesses and entrepreneurs.