Brand Identity Design & Website for sage child development parent coaching and therapy
Kate is the founder of Sage Child Development and a speech pathologist and child development therapist based in Australia. She has been practicing for many years in a more clinical setting but wanted to create her own practice based on her ethos and principles.
She didn’t quite know how to create her message or work out how everything should look or sound
Deliverables: • Brand Strategy • Brand Positioning • Market Analysis • Brand Concept • Brand Messaging • Brand Styling • Brand Marketing Materials • Website • Copy
Forming the full brand strategy, visuals & website
We created a strong brand strategy and position for Sage, drawing out what makes Kate’s approach unique and the type of parents and children she wants to attract.
A remote nature-exploration workshop helped Kate draw out her unique approach so we could truly understand and convey what she does so well and so uniquely. We then formed the brand concept ‘Homegrown’ based on this discovery.
The home is a physical boundary, but it’s also a safe space where we can grow and develop naturally. It’s where we find our strength, our light, and all the love and nurturing we need to prepare us for a life out there on our own. The brand concept has been designed to reflect the safety and support of the home, where natural, unhurried and organic growth is rooted in practices that support and empower.
We brought this concept to life and looked at clever ways of bringing the Sage brand feeling into all touchpoints – from stickers for children, to branded mugs and cushions in the practice space. We also created a bespoke website to attract new customers searching online and a space for Kate to share and inform through her blog.
explore more branding projects
ready to make your brand unforgettable?
If you’re interested in collaborating with me then simply fill in a quick project form and we can book in a chat about what your business and brand needs.
learn how to create an authentic brand today
Go from feeling meandering and confused about your brand to clear, proud, and excited. Get my free email lessons on authentic branding with...
- Daily reflection prompts to improve your brand
- Easy to digest lessons on the power of branding
- Insights on how authentic branding can grow your business organically
Pop your email in below to get started!
let's talk branding...
Get in touch to find out about my branding, website and design services or to ask any questions.
pledging my action for people and planet...
Creative Wilderness is an ethical, sustainable branding design studio based in the UK empowering natural small businesses around the world to grow and thrive.