NatureSpy Social Enterprise Brand Identity

NatureSpy are a social enterprise, ethical and sustainable company based in North Wales. They research and protect wildlife and natural habitats as well as educating and involving local communities, businesses, young people and anyone seeking to retrain, engage or participate in the conservation of wildlife.

They wanted a fresh new look after feeling that they had out-grown the current branding and wanted to move the company in a different direction. We shared our love of Patagonia branding and the great outdoors and I created a rugged and natural brand identity for NatureSpy.

Bespoke, hand-drawn elements were created to fit with this rugged look and add personality and energy to the brand. Cool tones and photography carry through NatureSpy’s rugged and wild personality and draw influence from their North Wales location and the Douglas Fir tree which is native to the area.