FIKA COFFEE SHOP BRANDING & LOGO DESIGN
Fika is a pop-up cafe based on a business park. They wanted a scandi influenced design so I drew inspiration from my favourite Northern Quarter haunts and created a minimal menu, coffee shop branding and logo design. I added breaks to to the font to tie in with the idea of taking a break and carried this through to bespoke eco friendly coffee cups.
Coffee shop branding and logo design is so important in attracting customers, especially with the fierce competition. Most people will walk past and judge the coffee shop on it’s signage and branding so I wanted to make sure Fika’s branding and logo design conveyed their scandi-minimalist vibes.