THE CARELESS COLLECTION: CHOCOLATE BRANDING

 

I’m so excited to share  this project where I’ve created the brand identity and packaging design for David Chrichton who was a Masterchef 2018 Finalist. He has launched ‘The Careless Collection’ gourmet chocolate bars to buy here.⁣

The chocolate box design and packaging will feature beautiful gold foiling paired with a deep blue matte box and plastic free packaging.⁣ Here is an example of the opulent chocolate box branding I’ve created to appear on the chocolate boxes. I’ve added a playful, carless touch with an off-kilter ‘A’ and creative gold leaf corner splashes to reflect the creativity, decadence and experimental ingredients that appear in the chocolate bars.⁣

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