We created and iconic chocolate brand identity, packaging design, photography and PR launch for the Careless Collection Chocolates by David Chrichton who was a Masterchef 2018 Finalist. 

David launched the unique chocolate brand earlier in 2019 and was keen to position the chocolates branding and packaging as a desirable Christmas treat or gift for foodies, vegans and those who enjoy unusual, unique taste combinations.

The chocolate branding and packaging exudes luxury with embossed blue and gold boxes housing the four different coloured bars in milk, dark, white and ruby chocolate. The chocolate packaging boxes are really striking to look at and taste great too so in July we worked up press material, issued it to our key titles and followed up with samples where editors wanted to review them themselves. 

Early in December, the Careless Collection chocolate brand sold out following fantastic festive coverage in The Observer, Guardian and the Financial Times. Thankfully there was enough time to make a new batch in time for Christmas!

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Charlotte and the team did a superb job designing and helping me launch my unique chocolate boxes and chocolate brand. Completely hit the nail on the head. All done promptly, but very professionally too.

David Chricton

Masterchef 2018 Finalist

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