I’m so excited to share  this project where the members of ‘The Ethical Collective’ came together to create the iconic brand identity, packaging design, photography and PR launch for David Chrichton who was a Masterchef 2018 Finalist. He has launched ‘The Careless Collection’ gourmet chocolate bars to buy here.⁣

David launched the range earlier in 2019 and was keen to position the chocolates as a desirable Christmas treat or gift for foodies, vegans and those who enjoy unusual taste combinations. Great photography of the chocolates showing the luxury embossed blue and gold boxes and the four different coloured bars in milk, dark, white and ruby chocolate. The boxes are really striking to look at and taste great too so  in July we worked up press material, issued it to our key titles and followed up with samples where editors wanted to review them themselves. 

Early in December, the Careless Collection sold out following fantastic festive coverage in The Observer, Guardian and the Financial Times. Thankfully there was enough time to make a new batch in time for Christmas!

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Charlotte and the team did a superb job designing and helping me launch my chocolate boxes. Completely hit the nail on the head. All done promptly, but very professionally too.

David Chricton

Masterchef 2018 Finalist

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