THE CARELESS COLLECTION: CHOCOLATE BRANDING
I’m so excited to share this project where I’ve created the brand identity and packaging design for David Chrichton who was a Masterchef 2018 Finalist. He has launched ‘The Careless Collection’ gourmet chocolate bars to buy here.
The chocolate box design and packaging will feature beautiful gold foiling paired with a deep blue matte box and plastic free packaging. Here is an example of the opulent chocolate box branding I’ve created to appear on the chocolate boxes. I’ve added a playful, carless touch with an off-kilter ‘A’ and creative gold leaf corner splashes to reflect the creativity, decadence and experimental ingredients that appear in the chocolate bars.
Charlotte did a superb job designing my chocolate boxes. Completely hit the nail on the head. All done promptly, but very professionally too.
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I donate a percentage of my profits to The City Of Trees, who are transforming underused, unloved woodland in Greater Manchester