Designing an impactful brand experience doesn’t just happen.
It takes collaboration, communication and a close look at your brand values and mission. So together, we’ll create a brand experience and identity that inspires awe and helps your business to have a bigger impact. I specialise in creating brand experiences that connect on a deep emotional level with your ideal customer. And with in-depth brand strategy, creative direction, market exploration, bespoke brand elements, and flexible, optional extras to choose from, you can trust that what you’ll end up with will be fully ready to make your vision a reality.
“Having my own brand book has completed my store and enabled me to grow as it’s my guide book for everything I do. Everything now syncs together and The Kind Store is now a company that I’m proud to show off.
Improving my branding has enabled many things. Firstly, a greater brand awareness and improved customer engagement as I now have a recognisable logo and colour palette. The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications. Magazines such as Vegan Life have also been keen to hear from me about building a business.”
BRANDING IS HOW YOU EMOTIONALLY CONNECT WITH YOUR FUTURE CUSTOMERS. IT’S YOUR VISUAL STORY.
THE AUTHENTIC brand experience
The Authentic Brand Experience is unique to each and every brand I work with. We’ll chat together and work out exactly what you need to grow your business. Perhaps you crave a brand refresh as your current branding makes you shudder! Or you are a startup with big dreams and want to create a brand experience that you are proud to launch into the world.
* I only take on a limited number of projects each year so every brand receives a personal and thoughtful experience
An example of some of the elements that we could include in your Authentic Brand Experience…
- Brand exploration questionnaire and in-depth research
- Brand development, guidance and creative direction
- Exploration guide and moodboard creation for suggested visual route
- Your defined brand strategy, purpose statements and ‘WOW’
- Logo concepts for print, web and social media
- Brand book showing your full brand experience, with logos, colours, fonts, social media, brand personality, brand experience items and photography style
- Branded templates for social media and print
- Eco-friendly print suggestions (if needed)
- Business card
- My free guide to launching your brand
- + Option to add on extras including website, packaging design, Canva Templates, tone of voice, copywriting, bespoke illustrations, marketing materials and more.
- Full design support 30 days after launch
We are now commissioning Charlotte and her team for the second time as she is a dream to work with and has created the ideal campaign for us in a short space of time! Charlotte comes across not only passionate about design but also about using her skills and experience to make social change. Charlotte helped us to visualise and brand a city-wide strategy all about the importance of adult learning and fair and equal opportunities for all. Charlotte you are generally a lovely person to work with and I am looking forward to continuing to grow our relationship!
A guide to MY 4 STEP INTUITIVE BRANDING PROCESS
First, we will explore your values, your beliefs, your competitors, your dream clients and what sets you apart in an in-depth and collaborative brand exploration session.
Then, we’ll explore several visual routes through the creation of mood boards.
Based on your feedback and insight through our brand exploration session and mood boarding exercise, I’ll create your unique brand visual identity.
Your favourite mood board route will then be used for inspiration to create a variety of unique logo designs and brand experience items.
Once you’re happy with your branding, I’ll create a brand book telling your brand’s visual story and creating a strong brand experience through fonts, colours, photography style, marketing collateral, voice, social media style, website design and any bespoke illustrations.
Other ways to work with me
let’s work together!
If you’re interested in collaborating with me then simply fill in a quick project form and I’ll be in touch.
KIND WORDS & REVIEWS…
Charlotte did a superb job designing my chocolate boxes. Completely hit the nail on the head. All done promptly, but very professionally too.
Charlotte was amazing to work with, exceptionally patient and provided us with great guidance. This was our first time working on creating our brand with anyone outside of our team, she really understood who we are and what feelings we are trying to convey. Great experience!
Learn more about creating an authentic brand
Cutting down on unnecessary waste and going plastic free and sustainable with your packaging is something many brands are embracing. It’s great to see eco-friendly print options become more widely available to small businesses. You can also make sure you aren’t adding...
I want you to think of something you’ve bought recently online, (ideally from an independent online store or real-life store). How did it make you feel? Why did you choose that particular place? Did they do anything that made you smile and bring joy to your purchase?...
If you are a visual person then creating a brand moodboard is a great way of getting to the heart of who you are as a brand and a business. They are really fun to create and can help to visualise your business as a whole to give you a sense of direction, personality...
Contact me to find out about working with me, my branding course, or if you have any bespoke project questions.
I donate a percentage of my profits to The City Of Trees, who are transforming underused, unloved woodland in Greater Manchester