the benefits of using semi-custom brand & logo kit for your small business
A quick guide on how semi-custom brand & logos kits work for small businesses explore brand kitsSemi-Custom Branding & Logo Kits are something that entrepreneurs and business owners have been using to empower their businesses and allow the quick creation of branded materials and a powerful brand. Once you’ve got your strong brand roots formed then a brand kit and brand identity visual style empowers you to market your brand with ease.
A guide to semi-custom branding
This blog covers:
- What a semi-custom brand identity is
- When to use a semi-custom pre-made brand kit
- Why I created pre-made branding kits
- Benefits of a semi-custom brand identity kit and logo design
WHEN TO USE A Semi-custom Brand identity Logo Kit KIT FOR YOUR BUSINESS
I know some businesses need an in-depth and deep brand identity process, and those people will still come and work with me one-on-one for their authentic brand experiences. But if you are just starting out and have a limited budget then semi-custom brand identity & logo kits are great for finding a brand style to get you started and create your brand logo and overall identity.
Finding the right colours, fonts, photography style and logo design for your brand can be hard if you aren’t a professional designer and don’t currently have the budget to fully invest in a bespoke branding design project. Often you may end up trying to ‘do it yourself’, often spending hours and hours shuffling things around in Canva and still feeling that they don’t look right!
As Canva becomes more and more popular I’m sure you will have seen the same old logos being reproduced and if you want to stand out, have a logo and brand identity that people are drawn to and looks professional then semi-custom, premade Branding & Logo Kits are a great option.
why i’ve created pre-made customisable brand identity kits
Part of my mission as the creator of an ethical brand design studio is to make authentic, purpose-driven branding available and accessible.
As my business has grown my prices have increased and a lot of the small startup businesses that find me are often not at the stage to invest in a full brand identity experience project and work 1-on-1 with me. I guess I’m someone who struggles to say no so I started to think of how I could give people access to thoughtful branding at the early stages of their business. I first created my Brand Builder course so people can go through the process I go through with my clients and build their own brand.
And next I launched my Signature Brand Identity & Logo Kits. These are full brand identity kits that contain logo designs, colours, fonts, social templates, illustrations and photo styles that can then be used to market your business with a cohesive and professional look.
What do Canva logo templates & brand kits usually include?
Semi-custom Brand Kits and Logo templates usually include the brand basics you will need to get your business started. You’ll have a brand mark and logo that you can use on social media, for your website and any printed materials. You’ll have a colour palette that you know works and reflects your brand personality. You’ll also get a selection of carefully curated fonts that you can use for your headlines, body copy and accents too.
Pre-Made Brand and Logo Website Template Kits usually include:
- Colour Palette for your business
- Fonts to use for your website, marketing materials, ebooks, social media posts
- Suggested photography style
- Logo marks to customise with your brand name
- Design elements such as illustrations, patterns and marks that can be used to create you own unique designs that feel on-brand
My brand kits, logo templates, social media templates and brand kits are inspired by nature, and sustainable living and feature hand crafted elements. These can be customised with different colours to further make the designs unique. I’ve also created social media templates based on each brand kit so you can create cohesive and branded templates.
Here are a few samples of the Canva Brand Kits, Logo Templates and Social Media Instagram Templates available to buy from my shop:
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