my end of year business reflection prompts

As we approach the end of the year it’s a wonderful time to reflect on this crazy year so that we can start 2021 fresh… ❄️⁠ ⁠ With a sense of renewed purpose, ready to shed the things that no longer serve us or our business, and to be proud of the things we have done this year.

So, I invite you to join me in taking some time to reflect on your year.⁠ ⁠ And one thing I’ve seen is that the traditional version of ‘success’ we are fed can make us feel like we haven’t achieved as much. If this year your business has allowed you to live a little closer to your dream then for me that is way more important than those money markers of success!⁠

Some of the end of year prompts feel so overwhelming so I decided to simplify and create my own by focussing on 4 simple, yet deeply profound questions. These will help set my intentions for the new year and make sure that I’ve learned from my mistakes. Working out what I want to do more and less of will also set the tone for the start of my year so I can make sure my energy is focussed towards the things I find joyful in my business. 

I also find I’m massively critical of myself so it’s nice to remind myself of something I’ve done well, and I hope you do the same!

I like to sit and each year write out the answers to these reflection questions and thought they may be useful for you too. I’ll also share my own answers for this year under the reflection prompts..⁠

My yearly business reflection prompts…

Spend some time really thinking deeply about your year.. Reflect on the following questions. It’s a good idea to journal, or type these out to really dig deep…

1. What do I want to do more of next year?⁠

2. What do I want to do less of next year?⁠

3. One thing I am really proud of… ⁠

4. One thing I’d like to get better at…⁠


1. What do I want to do more of next year?

This year I’ve truly loved creating my online course as it feels like I’ll be able to help more people create their own authentic, and impactful brands. I also offered free email wisdom sessions and loved connecting, hearing about peoples business ideas and offering wisdom to help with any of their struggles. I’d love to develop this more and look at offering online zoom wisdom sessions.

I’ve also enjoyed working more in-depth on brand experiences, acting not only as a designer but as a creative director and brand strategist for all aspects from copy to packaging so I’d like to attract more brands who are looking for this.  

Getting out into nature has truly inspired my business, and I’ve enjoyed creating my own artwork inspired by nature. I’d like to carry on expressing my love of nature through art and perhaps create some nature themed prints. I recently bought a campervan and want to explore working remotely a little more in this next year.

Finally, I  co-run an amazing business support group called Conscious Entrepreneurs and I’ve finished every single one of our two hour sessions feeling uplifted. I’d like to do more with this group and really develop the community we have created.


2. What do I want to do less of next year?

Since embarking on the creation of my first digital online course I’ve felt a little overwhelmed with all the extra tasks surrounding this, so I might explore bringing in someone to help me with some of those tasks as I’m finding I hardly ever get chance to work on the oh so many ideas I have. I’d like a little more balance so I’ll be taking on less projects each year so I can really dig deeper and have time to create other things and run the guided version of my Brand Builder Course.


 3. One thing I’m really proud of…

Creating a business that has supported my dream to buy a campervan! It’s been my dream since the age of 6 and this year I took the plunge and bought a beautiful bright orange T4 Volswagen Campervan called Autumn! I’ve developed a remote business that gives me the freedom and flexibility to work anywhere with good wifi. I’m proud that I followed my heart and soul to go self employed and embark on this crazy journey. It felt so good that I’d made enough money to finally buy my campervan and this has all been made through working with wonderful, ethical clients!


4. One thing I’d like to get better at…

Going with the flow more and not taking things so personally in business but remaining more zen. I find criticism hard to take and as a sensitive person I feel stress easily, so I’d like to create some distance so I can switch off a little more. There will always be things to do so to remember this journey can take time and remaining in the flow and being patient will lead to less feelings of stress and overwhelm.

I started to feel fairly burned out towards the end of the year as I left no space to explore anything other than my work with clients. I’d like to balance my branding and design work with a few other offerings such as my course, brand wisdom sessions and a design shop so there is a little more diversity. I had started to panic I’d lost my love for branding, but after a bit of space I saw that I do love it, just need to not have a schedule that is so full.  I’ll be taking on less projects next year, moving to value based pricing and allowing space to explore my other ideas.


I also find creating a vision board helps set intentional goals for the year, learn how to create your own vision board here. 

And that’s it for my reflections for this year, I hope you found these questions useful and they’ve given you more clarity for your brand! I share more empowering business tips, prompts and advice with my newsletter so feel free to sign up below.


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Hello! I’m Charlotte the founder of Creative Wilderness. I love to collaborate with forward thinking brands. I’ve had over 10 years in the design industry working at big agencies on brands including Wilkinson Sword, Peroni, Kozel, Energizer, McCann, The Hut Group, Pilsner, Aldi, Cambridge University, Harbour Hotels and many many more.

Before jumping into design I dreamed of being a Rock star and studied music at Paul McCartneys music school ‘The Liverpool Institute of Performing Arts’. I spent a few years as a pro musician where I toured, played festivals, recorded albums and also a music video. I still love playing sax and bass in bands and music and design make me feel alive and inspired!

3 things that keep me motivated are yoga or runs every morning, matcha tea and 6music!

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