ethical branding & design packages for soulful businesses

Brand identity design that reflects your unique ethics, passion and purpose

Dig deep with authentic branding to grow your business organically

You’ve started a business that has the power to create meaningful change.

You put passion and heart into the work you do, and you’re serious about making a lasting impact on the world. But when it comes to creating a visually striking impression or creating that all-important connection with your audience…you just don’t know where to start.

Maybe you don’t know how to make your message land. Or deep down you know your brand visuals don’t capture the essence of your vision and values as well as they should.

A standalone logo and DIY branding can only get your business so far… that’s why I don’t just design “on-trend” brands, I strive to create something powerfully authentic and memorable for your business. Because your incredible small business deserves to last! 

 Attract your dream customers effortlessly with a brand experience that connects on a deeper level.

Stand out from the crowd with a brand design that is cohesive, impactful and sustainable.

Instantly convey your value and that ‘WOW! this is for me’ feeling when people come across your brand.

“It’s already helping us look like a “proper” business”

We are so in love with our new branding! I love how now we have a unique and cohesive look across our social media channels, website and packaging, it is already helping to make us look more like a “proper” business.

Bianca & Giulio, Founders of Zero Waste Path


Powerfully communicate your brand with a full branding package that’ll cut through the noise and build an immediate emotional connection with your audience.

The Authentic Brand Experience Package has been carefully crafted to dig deep into the roots of your small business, weaving in meaning and your unique brand ‘WOW’ so your dream customers can’t help but fall in love with your products or services. 

Within weeks you’ll see a unique brand experience coming to life complete with:

  • brand exploration session using my innovative nature-based workshop
  • brand strategy, positioning and brand concept
  • your brand personality, purpose statement and ‘WOW’
  • brand identity, logo, colours, fonts
  • your brand book and brand guide
  • tone of voice, headlines, and tagline
  • social media templates
  • brand elements, illustrations/patterns
  • photography styling
  • your complete brand kit with logo files and social media templates
  • + add on a bespoke website 
  • + option to add on packaging design, copywriting and book in a design day or more for anything extra

Looking for something quick? Then take a look at my  Brand Roots Workshop and The Design Day.

My business branding clients can be found in…


featured business brand identity transformations

OMVITS became the UK’s number 1 sustainable Omega 3 vitamin supplier since their re-brand, sponsored a world record attempt and increased their yearly profits to over six figures.

Zero Waste Design

Zero Waste Path now ship all across Europe, have an ever-growing list of suppliers and have a business that supports their love of travel as they can run their business remotely from their van!

Since working with me on their re-brand over 4 years ago The Kind Store expanded, featured in the press and on the Greta film, and were a trailblazer for UK eco products .

Sustainable Branding UK Lamazi Fabrics Re brand

Since their re-brand launched Lamazi Fabrics have seen an increase in sales by over 40%. “The rebrand has helped us reignite the interest and engagement with our brand, driving excitement and incremental sales.”

Such a joyful experience.

Working with Charlotte was such a joyful experience! Seeing my vision for Lucky Cloud come to life was one of, if not THE highlights of my year.

Lucy Cardwell, Lucky Cloud Skincare


"There are no words to effectively convey how incredibly impressed I am with our new branding!"

Charlotte understood exactly what I wanted my business to represent and encapsulated it into a new brand identity.  I absolutely love the new branding and the brand pack is so comprehensive it contains everything I need and more!

Rachael, Inside Out Wellness Centre


You're a branding rockstar!

You did an absolutely amazing job and it was a real pleasure working with you on this re-brand project.

Shameek, co-founder OMVITS

A dream to work with!

Creative Wilderness created the ideal branding campaign for us in a short space of time. Charlotte comes across not only passionate about design but also about using her skills and experience to make social change.

Sherelle, Manchester City Council


"The re-brand has had a noticeable impact on our sales performance

It generated a lot of excitement and engagement to our brand and we could not be happier with what we have done!

We noticed a return of many of our long lost customers as well as excitement from our loyal ones. We were also positively overwhelmed with  the amount of engagement we got at our launch party!”

Liana & James, Lamazi Fabrics


I Swooned!

Hiring her was one of the best decisions I‘ve made in my career because she hit my vision on the head! I swooned every time she sent me her suggestions and have received compliments on my brand and website ever since.

Jessica, Ethical Brand Marketing



The store feels like a proper store rather than a ‘one-woman-band’ and we’ve been featured in Forbes, the Guardian and other publications.”

Tash founder of The Kind Store

Sustainable Branding Design that puts you and your brand values at the heart of everything

When you decide to work with me, we’ll work through my intuitive brand building process below to create a brand identity experience that supports your small business dreams and goals…

Ethical Design Agency

brand roots

What sets your small business apart?

We’ll dig deep to establish your brand roots, examining your values, beliefs, competitors and dream customers in a detailed and collaborative exploration session.

Brave Logo Design

brand exploration

What makes your brand memorable?

We’ll use our hearts and our heads to create a unique and compelling brand concept that will immediately connect and reach those people who need your brand in their lives.

brand creation

How will your brand connect with your dream customers?

Sustainable design, striking visuals, creative assets, branded items and a powerful website will empower your business to grow organically.

Frequently asked branding questions...


Why does a brand identity design cost more than logo design?

If your business is the seed of an idea, your brand is what gives it the roots to stay around for the long haul.

Good branding goes beyond a simple logo design to connect with the deeper purpose of your business. It communicates that in a way that your customers can’t help but sit up and pay attention to your work. Branding weaves strategy and creativity together to uncover your brand “WOW” and make your business memorable.

What happens after a branding package? How do I implement my new brand?

Every branding package comes with a free guide to launching your new brand, as well as access to 30 days of one-to-one support with me.

Along with branding I also create websites and offer a range of packages to suit different budgets and needs (such as shopping functionality). I can also guide you on how to update the text and add blog posts to your site once we have built your site.

What if I don’t know what my brand ‘WOW’ is?

If you book a branding package, we’ll dig deep to discover your brand roots and identify your brand ‘WOW’ together. This is an important part of the sustainable branding process and is what’ll help your business grow more authentically, whilst reaching the right people who truly resonate with your message.

Will it just be you working on my project?

I'll be your only contact and I generally have a very big part in all projects. Sometimes, I bring in a collaborator such as an illustrator or web developer if I think your project needs it. If you are looking for a team to help then take a look at my Ethical Collective

I don't need branding can you still help?

I mostly focus on branding but I can help with most design projects from packaging design and illustrations to anything else design related. Simply get in touch on my contact page and I'll let you know how I can help your business

I don't think I have the budget yet to invest!

Yes there are a few ways I can still help! You can explore business grants/funding here as often these cover branding and website design. I also have self-led 'Brand Builder' course that can help you form your brand. And finally check out my design shop for pre-made brand kits and design resources.

I’m worried about taking the leap and booking you!

Take a good look through my projects and testimonials so you can get a feel for my work. I always have a video/voice chat before we confirm your branding package, as it's so important we connect and are the right fit! (You might find this blog post on choosing a designer helpful)


We do a very in-depth brand exploration at the start and visual reference activity so that I can truly understand your brand and where to take it. I'll then show you a moodboard to give you an idea of the style before I start designing. So there are plenty of checks in place to make sure you are happy with everything.

Your quote also includes one revision at each stage and 30-day post-project support just in case anything pops up as you apply your branding!

ready to make your brand unforgettable?

download 'the power of authentic branding' free ebook

In my emails, I share ethical business tips to help you grow your small business sustainably, my free ebook to teach you about the power of branding and thoughts from my wanderings in the wilderness.

let's talk design...

Get in touch to find out about my branding, website and design services or to ask any questions.